Product Requirements Document

(PRD) Presentation
Presentation template for product development teams
How to use this template
The goal of a PRD presentation is to communicate what you are building, who it is for, and how it will deliver value to end
users and to the business.
The presentation needs answers to the following questions:
• What is the core objective?
• Who are we building for?
• What is the true value of what we are building?
• How will our users interact with it?
• What will it look like?
• How will we ensure success upon launch?
Each slide contains suggestions on what information to include so that you can best present your product plans to
stakeholders, partners, and customers. You can edit and update the titles, subtitles, and text boxes.
Presentation templates are included in Aha! product development software — which you can try free for 30 days.
(And, of course, delete this slide once you are done.)

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Table of contents

1 Your product 8 Core features

2 Quote slide 9 Product value scorecard

3 Customer problem 10 User experience (UX) and user interface (UI)

4 Market forces and background 11 Product metrics and KPIs

5 Product solution 12 Release plan

6 Strategic imperatives 13 Open questions

7 Product development team 14 Thank you!

Your product name

Brief description of your product — include the product vision.

"Choose a quote from a customer interview or
someone prominent in your field that provides
validation or context for what you are planning."
— Insert name
Customer problem

Synopsis of the problem that the customer is trying to solve

Market forces and background
Market research User interviews Other research
Product solution

The unique value proposition of your offering. What is the "elevator pitch"?
Strategic imperatives
Business case: Description of the business case for the product

Product goal Product initiative Description

Insert goal Insert initiative Insert description

Insert goal Insert initiative Insert description

Insert goal Insert initiative Insert description

Product development team

Insert Insert Insert

image image image

Name Name Name

Product management Engineering UX and UI

Insert Insert
image image

Name Name
QA Product marketing
Core features

Different scenarios in which a user might use your The ways that your product solves those challenges
product to solve a specific challenge
• Solution 1
• Use Case 1
• Solution 2
• Use Case 2
• Solution 3
• Use Case 3
Product value scorecard

Feature Population Need Strategy Effort Confidence Total

Feature 1 5 6 3 3 90% 10

Feature 2 1 3 6 6 85% 3

Feature 3 2 4 5 5 70% 4

Feature 4 3 7 4 4 55% 6

(Population + Need + Strategy - Effort) * Confidence

Use a rating scale of 0-7
User experience (UX) and user interface (UI)

Visuals that show how the user will interact with the Visuals that show how the interfaces will look and behave
product
Product metrics and KPIs

● Add details
How you will measure product
KPI 1 performance
●
●

●
KPI 2 ●
●

●
KPI 3 ●
●
Release plan

Milestone 1 Milestone 2 Milestone 3 Release date

Status: Status: Status:

Not started Not started Not started
On track On track On track
At risk At risk At risk
Open questions
Any questions the team may have — whether answers yet exist or not
Thank you!