SERVICE

MANAGEMEN
T (OPRM511)
NAME : LOKENDRA SINGH RATHORE
REG NO : 12103769 , ROLL NO : RQ7E15A14
ROLE OF
TRAVELLING
INDUSTRY IN
INDIAN ECONOMY
SOURCE : WORLD TRAVEL AND
TOURISM COUNSIL
• Indian online travel company founded in 2000 by Deep Kalra.
• Headquarter Gurugram (HR).
• Also having international offices in Dubai, Bangkok etc.
• Also, an Indian online travel company founded in 2006 by Sabina Chopra and Manish
Amin.
• Headquarter Gurugram (HR).
SERVICE OFFERING

• Holidays in India , Flights , International • Domestic and International Flights.

Flights. • Holiday Packages and Hotel Booking.
• Bus and Train Tickets. • Booking of Bus , Cabs and Train Tickets
• Cabs and Hotel Booking.
MAKE MY TRIP
REVENUE
SOURCE : STARTUP
TALKY.COM
VALUE PROPOSITION

• Largest Inventory • Provides100% refund

• Pay at Checkout • Cancellation fee waiver
• Great Stay at Assured Hotel • Flexible check and check out
• Zero Cancellation Charges • Quality Transport Service
PRICING AND SEGMENTATION
• Between the ages of 18-45
• Travel Agents and Professionals
• Dynamic pricing with offers and deals by
travel operators
• People who are already interested in their
destination
• Travelers ,lovers and couples
• Dynamic pricing and Product bundling
TECHNOLOGY

• Using 30 technologies for its website • Various NET frameworks

• Google Universal Analytics , HTML5, • ASP. NET, Java Script, jQuery,
jQuery, Domain not resolving and IPV6 Cloudflare server and Angular (use for
inner pages)
ADVERTISEMENT
STRATEGY FOR
MAKE MY TRIP
ADVERTISEMENT
STRATEGY OF
YATRA.COM
 • Business Travel Management Platforms & Online
TECHNOLOGY Bookings
IS THE FUTURE • Document Tracking, Digital Payments, & Policy
OF BUSINESS Approvals
TRAVEL IN • Intelligent Search Feature
INDIA • Analytics & Reporting
MARKET
SHARE
SOURCE : SEEKING
ALPHA.COM
REFERENCES

• https://www.makemytrip.com/about-us/company_profile.php
• https://www.yatra.com/online/about-yatra.html
• https://iide.co/case-studies/makemytrip-marketing-strategy/
• https://www.mbaskool.com/marketing-mix/services/17373-yatra.html
• https://www.crunchbase.com/organization/makemytrip-com/technology
• https://w3techs.com/sites/info/yatra.com
• https://seekingalpha.com/article/3382765-opportunities-in-india-makemytrip-limited
• https://www.makemytrip.com/tripideas/blog/technology-is-the-future-of-business-travel-in-india
• https://digitalscholar.in/yatra-digital-marketing-strategies/
• https://www.statista.com/statistics/313724/total-contribution-of-travel-and-tourism-to-gdp-in-india-by-segment/