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  • Budget Utilization

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    Assr Murty
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    The document provides guidelines for budget utilization, including allocating budgets to zones and regions, using funds for above-the-line activities like digital advertising as well as below-the-line activities like print, outdoor advertising and events. It stresses judiciously spending the budget, basing events and sponsorships on return on investment, maintaining relationships with vendors, and providing regular reports to corporate offices.

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    The document provides guidelines for budget utilization, including allocating budgets to zones and regions, using funds for above-the-line activities like digital advertising as well as below-the-line activities like print, outdoor advertising and events. It stresses judiciously spending the budget, basing events and sponsorships on return on investment, maintaining relationships with vendors, and providing regular reports to corporate offices.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views7 pages

    Budget Utilization

    Uploaded by

    Assr Murty
    The document provides guidelines for budget utilization, including allocating budgets to zones and regions, using funds for above-the-line activities like digital advertising as well as below-the-line activities like print, outdoor advertising and events. It stresses judiciously spending the budget, basing events and sponsorships on return on investment, maintaining relationships with vendors, and providing regular reports to corporate offices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    General guidelines on Budget Utilization

    General guidelines on Budget Utilization

    • Why budget is required ?


    • Budget allocations to Zones /Regions
    • How to utilize the Budget
    Avenues of Budget Utilization

    • 1) ATL-Above the line activities

    • 2) BTL-Below the line activities


    Broad parameters of budget utilization

    • BTL Activities
    • Outdoor Activities
    • Print & Electronics
    • Others
    • Digital Activities
    Points to keep in mind

    Spend to be done in a judicious manner


    Events, Sponsorship to be based on ROI
    Existing relationship with the vendor & business garnered
    CSR Activities not to be included in marketing budget
    Pandemic / mileage / care to be taken contamination
    Expectations

    • Proper planning before hand


    • Timely execution of campaign
    • Maintaining the budget utilization position on a monthly / quarterly basis
    • Monthly spend report to Corporate office
    Thank You

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