IO NS HI P CO NC E PT

RELAT
 RELATIONSHIP MARKETING CONCEPT
• •MARKETING ACTIVITIES THAT ARE AIMED AT DEVELOPING AND MANAGING
TRUSTING AND LONG-TERM RELATIONSHIP WITH LARGER COSTOMER.

• •TECHNOLOGY ALSO PLAYS AN IMPORTANT ROLE IN RELATIONSHIP MARKETING. THE

INTERNET HAS MADE IT EASIER FOR COMPANIES TO TRACK,STORE,ANALYZE AND
THEN UTILIZE VAST AMOUNTS OF INFORMATION ABOUT CUSTOMER.

• •RELATIONSHIP MANAGEMENT HOLDS THE CENTRE STAGE TO DESIGNING

MARKETING AS WELL AS COMMUNICATION STRATEGIES FOR THE ORGANIZATION.
STEPS IN RELATIONSHIP MARKETING
• 1)FOCUS CUSTOMER NEEDS:
DON'T MAKE YOUR CUSTOMER FEEL THAT YOU WANT IS THEIR MONEY

• 2) REALLY LISTEN TO YOUR PROSPECTS:

LISTENING TO PROSPECT IS COMMON SENSE TO US BUT, UNFORTUNATELY,IN OUR
NEED TO MAKE A SALE,WE MIGHT OVERLOOK THIS.DONT LET OUTSIDE
DISTRACTIONS TAKE AWAY ANY OF YOUR ATTENTION.RESERVE 100 PERCENT FOR
YOUR CUSTOMER AND REALLY LISTEN TO WHAT HE OR SHE SAYING TO YOU.
• 3)BE AVAILABLE:
ALWAYS,ALWAYS HAVE YOUR CONTACT INFORMATION SUCH AS E-MAIL ADDRESS, PHONE
NUMBER,ETC.. READILY AVAILABLE TO GIVE TO YOUR PROSPECTS AND CUSTOMERS.

• 4:OFFER INFORMATION AND RESOURCES: OFFER FREE INFORMATION, REPORTS,

RESOURCES,ETC..ON YOUR WEBSITE, BLOG,OR NEWSLETTER.LET YOUR CUSTOMER
KNOW YOU WANT TO HELP THEM WITH ALL THEIR NEEDS.

• 5)PERSONALIZED GREETINGS:
DON'T JUST TAKE THE MONEY AND VANISHATAY IN TOUCH WITH YOUR CUSTOMER TO
HELP BUILD THAT LASTING LONG-TERM RELATIONSHIP.
• 6: PROVIDE ONGOING SUPPORT:
MANY TIMES AFTER A PERSON PURCHASE SOMETHING, CUSTOMER HAVE
QUESTIONS OR CONCERNS ABOUT THAT PURCHASE.MAKE SURE YOU PROVIDE
ONGOING SUPPORT BY EMAIL OR PHONE SO THEIR QUESTIONS AND THEIR
CONCERNS CAN BE ADDRESSED.