You are on page 1of 13

Organizational Change

Management
Helping People Help Themselves

Elizabeth Hetrick, IT Project Manager


Agenda

 What is Change Management?


 Ideal State
 Case Study- A New Message for Opportunity International
 Change Management at Exact Sciences
 Tools
 Summary
 Questions?
What is Change Management?

 The process of planning for change by working with stakeholders to:


 Reduce anxiety
 Listen
 Build shared understanding
 Celebrate efforts
 Remove obstacles
 Make adoption easy
 Embed the change to reduce avoidance and resistance

“What you are afraid of is never as bad as what you imagine. The fear you let
build up in your mind is worse than the situation that actually exists.” Spencer
Johnson, Who Moved My Cheese?
Ideal State

Communicate the Empower People to Embed the Change


Define the Why Create a Vision
Vision Make the Change to Make it Stick

Communications plan: link Celebrate the wins Check the pulse of the
What are the opportunities Stakeholder Analysis/ audience with appropriate organization to evaluate
and consequences? Resistance Matrix messaging vehicle change
Mission Statement Plan listening sessions

Awareness Desire Knowledge Ability Reinforcement


Case Study: New
Messaging for
Opportunity
International
Addressing Resistance, Fear, and Anxiety

Define the Why: Create a Vision: Communicate the Empower People to Embed the change into
Vision make the Change everyday processes to
help make it stick

Decreased Donations Help people help themselves Set up listening sessions Set small realistic donation Utilize the “Help people to help
Held workshops to brainstorm goals around marketing themselves” in internal
with employees campaigns and celebrated each meetings
win Make the mission statement an
internal value as well.
Change Management at Exact Sciences

 If we assume that most people have change fatigue we can approach the Change Management portion
of projects from a place of empathy.

 By involving affected individuals and teams early and often in the process you have a better chance of
creating, if not enthusiasm, then passive acceptance instead of resistance.

 By making change as easy as possible we can help ensure the success of a project and improve the
mental health of those involved in the change.
Tools: Stakeholder Identification,
Stakeholder Matrix, and
Communication Plans

 Change Management Planning Starts before


a project even Kicks-off
Stakeholder Identification
Stakeholder Matrix
Communications Summary
Summary
Questions?

You might also like