GLITTERING

GENERALITIES
One of the most use propaganda
 PROPAGANDA

The more or less systematic use of symbols to attempt to influence the beliefs,
attitudes, or behavior of others is known as propaganda (words, gestures, banners,
monuments, music, clothing, insignia, hairstyles, designs on coins and postage
stamps, and so forth). Propaganda can be distinguished from casual talk or the open
and easy interchange of ideas by deliberateness and a comparatively substantial
emphasis on manipulation. One or more specific objectives are the focus of
propagandists. In order to do these, they carefully choose the arguments, facts, and
symbolism they will use and present them in ways they believe will have the greatest
impact. The reactors (the individuals they are trying to persuade) may be distracted
from everything but the reactors' point of interest in order to maximize effect.
 WHAT IS GLITTERING GENERALITIES ?

A glittering generality or glowing generality is an emotionally

appealing phrase so closely associated with highly valued
concepts and beliefs that it carries conviction without supporting
information or reason. Such highly valued concepts attract
general approval and acclaim

FOR EX:
They typically uses words such as :VIRTUE WORDS or GLITTERING GENERALITY: These words are used to dupe us into
accepting and approving of things without examining the evidence carefully. Examples: "Natural", "Democratic", "Organic",
"Scientific", "Ecological", "Sustainable".

The difference of glittering generalities to other propaganda is use of virtue words that have no or little meaning these words
are used to dupe us into accepting and approving of things without examining the evidence carefully.

FOR EXAMPLE:

1.Because I'm Worth It (L'Oreal makeup)

2.Built Ford Tough (Ford Motor Company's trucks)

3.Eat Fresh (Subway sandwiches)
4.Find New Roads (Chevrolet cars)
5.Full Spectrum — Full Synergy (Porsche luxury automobiles)
6.I'm Lovin' It (McDonald's fast food)
7.It's the Real Thing (Coca Cola soda/pop)
8.Just Do It (Nike athletic wear)
9.Let's Go Places (Toyota automobiles)
10.Smell Like Your Own Man, Man (Old Spice men's grooming products)