PERSUASIVE SPEECH

Business and Professional Speech

Facilitated by
LUBNA FARHAN ALI
Differentiate!

INFORMATIVE SPEECH!

PERSUASIVE SPEECH!
 PERSUASIVE VS INFORMATIVE
An informative speech aims to educate or enlighten the audience
about a specific topic, event, concept, or process. Its primary
goal is to provide factual information, present evidence, and
clarify complex ideas without trying to persuade or influence the
audience's beliefs or actions.
 PERSUASIVE VS INFORMATIVE
In contrast, a persuasive speech seeks to convince the audience to
adopt the speaker's viewpoint, opinion, or stance on a particular
issue. It employs various rhetorical strategies, emotional appeals,
and persuasive techniques to sway the audience's opinions,
attitudes, or behaviors towards the speaker's position.

While informative speeches focus on imparting knowledge,

persuasive speeches focus on advocating for a specific
perspective or course of action.
 PERSUASION
Rhetorical Strategies:
 Repetition: Repeating key phrases or ideas for emphasis (e.g.,
"Yes, we can!" - Barack Obama).
 Parallelism: Using similar grammatical structures to create
rhythm and coherence (e.g., "Ask not what your country can do
for you; ask what you can do for your country" - John F.
Kennedy).
 Rhetorical questions: Poses questions not meant to be answered
but to stimulate thinking or emphasize a point (e.g., "Are we not
men?" - H.G. Wells).
 PERSUASION
Emotional Appeals:
 Appeal to fear: Using fear to motivate action or agreement
(e.g., "If we don't act now, our children will suffer the
consequences").
 Appeal to compassion: Eliciting empathy or sympathy to
persuade (e.g., "Think of the children who go hungry every
night").
 Appeal to patriotism/racism/religion: Invoking national pride
or loyalty (e.g., "Supporting this policy is what a true patriot
would do").
 PERSUASION
Persuasive Techniques:
 Bandwagon: Urging people to take a particular action because
"everyone else is doing it" (e.g., "Join the millions who have
already switched to our product!").
 Testimonial: Using endorsements from well-known
individuals to persuade (e.g., a celebrity endorsing a product).
 Logical reasoning: Presenting facts, evidence, and logical
arguments to support a claim or position (e.g., citing statistics,
providing examples, offering logical deductions).
Differentiate!

ARGUMENT!

PERSUASION!
PERSUASION VS ARGUMENT
 PERSUASION VS ARGUMENT

An argument presents a logical case supported by evidence to

convince others of a particular viewpoint, often involving
concession and refutation of counterarguments.

Persuasion, on the other hand, aims to influence beliefs or

actions through appeals to emotions, values, or credibility,
without necessarily engaging in formal logic or debate.
 ARGUMENT
Energy drinks should be labeled as a “drug.”
While energy drinks do provide a temporary energy boost,
labeling them as a "drug" is warranted due to emerging
evidence linking their consumption to potential health risks.
Despite arguments for responsible usage, studies consistently
associate excessive consumption with adverse effects on
cardiovascular health and mental well-being. Moreover,
concerns over the addictive nature of caffeine, a primary
ingredient, emphasize the need for clearer labeling to inform
consumers of associated risks.
 PERSUASION
Today, I urge you to consider the critical issue of energy drink
consumption, particularly among our youth. We should label these
beverages as "drugs," to prioritize public health and consumers’ safety.
This logical step isn't just about regulation; it's about safeguarding
vulnerable populations from the potential dangers of excessive
consumption. Imagine the impact on our communities if we empower
individuals to make informed decisions about what they put into their
bodies. By promoting healthier lifestyles and mitigating risks, we pave
the way for a brighter, healthier future for all. Let's stand together and
advocate for labeling reform, not just for ourselves but for the well-
being of generations to come. Thank you.
Organizational Pattern
 How to organize…..
Attention Grabber: Start with a compelling story, quote, or
startling fact to captivate the audience.
Problem Identification: Clearly define the issue or problem you're
addressing.
Solution Proposition: Present your proposed solution or course of
action.
Benefits and Evidence: Explain the benefits of your solution and
support it with evidence or examples.
Action Plan: Outline specific steps or initiatives needed to
implement the solution.
Call to Action: Encourage the audience to take specific actions or
support your proposal.
Closing Statement: End with a memorable statement that
reinforces your message and leaves a lasting impression.
Pathos, Logos, Ethos
 Ethos, Pathos, Logos

Ethos, Pathos, Logos: Understand the three pillars of

persuasion: ethos (credibility), pathos (emotional appeal), and
logos (logical appeal). Effective persuasion often involves a
balance of all three appeals.

Structure your arguments effectively using techniques like the

above rhetorical triangle to establish common ground and build
rapport with your audience.
 EMOTIONAL APPEAL VS LOGICAL APPEAL

Emotional appeal seeks to evoke feelings and desires in an

audience, often using personal anecdotes or vivid imagery,
while logical appeal relies on reasoning and evidence to
persuade, appealing to intellect and critical thinking!
 EMOTIONAL APPEAL
Emotional Appeal for Selling a Car:

"Experience the thrill of the open road like never before. Picture
yourself behind the wheel of this sleek, powerful machine,
effortlessly gliding down the highway with the wind in your hair and
the sun on your face. Each drive becomes an adventure, every
journey a memory to cherish. This isn't just a car; it's a symbol of
freedom, luxury, and aspiration. Treat yourself to the ultimate
driving experience and make every moment on the road
unforgettable."
 LOGICAL APPEAL
Logical Appeal for Selling a Car:
"Consider the unparalleled engineering and cutting-edge technology
packed into this vehicle. With its advanced safety features, fuel
efficiency, and state-of-the-art entertainment systems, it's not just a
mode of transportation but a smart investment in your comfort and
convenience. From its meticulously crafted interior to its precision-
engineered performance, every aspect of this car is designed to
enhance your driving experience and provide unmatched value for
years to come. Make the rational choice and elevate your driving
experience to new heights with this exceptional automobile."
 ETHICAL APPEAL
Ethical Appeal for Selling a Car:
 I have been driving this car myself for the past six months and can
assure you here that this car gives you an unparalleled sense of
luxury and comfort!

 Having personally driven this luxury car for the past six months, I've
experienced firsthand the exquisite craftsmanship and advanced
features that make every journey a delight.

 As a dedicated representative of our esteemed Toyota brand, I take

pride in having facilitated the sale of over 100 units of this
exceptional car model in the last two months, each customer echoing
my sentiment of unparalleled luxury and comfort.

 I am a representative of the company (Toyota) and have sold more

than 100 units in the past two months!
 EMOTIONAL APPEAL
Emotional Appeal for Selling Sunglasses:
"Step out in style and protect your eyes with these fashionable
sunglasses. Feel the confidence surge through you as you slip them
on and instantly transform your look. Whether you're lounging by
the pool or exploring the city streets, these sunglasses add a touch of
glamour and sophistication to any ensemble. With their sleek design
and UV protection, they're more than just an accessory; they're a
statement of your personal style and commitment to self-care. Let
these sunglasses be your go-to accessory for every sunny day and
elevate your look effortlessly."
 LOGICAL APPEAL
Logical Appeal for Selling Sunglasses:
"Consider the importance of protecting your eyes from harmful UV
rays with high-quality sunglasses. Made from durable materials and
featuring polarized lenses, these sunglasses not only shield your eyes
from glare and UV radiation but also reduce the risk of long-term
damage such as cataracts and macular degeneration. Plus, by
investing in a reputable brand, you can trust that your sunglasses are
built to last and provide reliable protection for years to come. Protect
your eyesight and enhance your style with these practical and stylish
sunglasses."
 ETHICAL APPEAL
Ethical Appeal for Selling Sunglasses:

 Having personally worn these sunglasses for the past six months,
I can confidently attest to the unmatched style and protection they
offer!

 As a brand ambassador for our sunglasses line, I've successfully

distributed over 100 pairs in the last two months alone, each
customer thrilled with the quality and design!

 As a passionate advocate for our sunglasses collection, I've

successfully distributed over 100 pairs in the last two months,
with each recipient expressing satisfaction not just with the
aesthetic appeal, but also with the durability and performance of
our eyewear.
How to Choose a Topic?
 CHOOSING A TOPIC

Audience Interest: Think about your audience's interests,

demographics, and preferences. Tailor your topic to match their
interests and concerns.
Passion Project: Choose a topic that you are passionate about or
deeply interested in. Your enthusiasm will shine through in your
delivery and help to captivate your audience's attention.
Unusual or Unique Topics: Break away from conventional topics
and explore unique or obscure subjects that your audience may not be
familiar with. This can pique their curiosity and make your speech
memorable.
 CHOOSING A TOPIC
Identify Controversial Issues: Select topics that are contentious or
debatable. Controversial issues often generate strong opinions and
emotions, making them compelling subjects for persuasive speeches.
Examples include climate change, gun control, healthcare reform, and
ethical dilemmas in technology.

Address Urgent Problems or Needs: Choose topics that address pressing

problems or fulfill unmet needs within society. Examples include poverty
alleviation, access to education, mental health awareness, and combating
discrimination.

Identify Your Purpose: Clarify the goal or purpose of your persuasive

speech. Do you want to change attitudes, motivate action, or raise
awareness about a specific issue? Choose a topic that aligns with your
intended outcome and allows you to effectively persuade your audience.
 FINDING ADEQUATE INFORMATION

 Online Research
 Academic Databases
 Interviews
 Surveys and Questionnaires
 Government Websites
 Professional Organizations
 News Outlets
 Social Media and Online Forums
 Critical Evaluation: Always critically evaluate the credibility,
reliability, and relevance of the information you find. Consider the
source, date of publication, author credentials, and potential
biases.
 DELIVERING YOUR SPEECH
 Engage Your Audience: Use engaging anecdotes, rhetorical questions, humor,
or thought-provoking statements to draw them in.
 Utilize Nonverbal Communication: Pay attention to your body language,
facial expressions, and gestures to enhance your delivery.
 Adapt to Your Audience: Consider the preferences and demographics of your
audience. Consider factors such as age, cultural background, and level of
familiarity with the topic. Adjust your tone, vocabulary, and examples to
resonate with your audience and ensure they feel connected and understood.
 Use Dynamic Vocal Delivery: Experiment with vocals, pace, pauses, and
emphasis on keywords to highlight important points and maintain interest.
 Practice, Practice, Practice: Rehearse your speech multiple times to ensure
familiarity with the content and smooth delivery.
Bill Gates (MIDTERM)
 MIDTERM
CONTEXT: Microsoft has offered to donate one billion dollars to a
deserving charity or worthy cause of some individuals.

AUDIENCE: You have to deliver a speech in front of the Board of

Directors endowed with task of making a decision!

Provide, at the least, three good reasons why the money should be
given to your organization, charity or cause.

Prepare an amazing persuasive speech on any one of the given

prompts!
 A FEW SUGGESTIONS….
“I’d like to request 10 billion dollars for the Pakistani Cancer
Society.”

"We need to allocate additional funding for mental health programs

in schools.”

"I propose investing in renewable energy infrastructure to combat

climate change.”

"Let's increase funding for vocational training programs to address

unemployment.”

"I urge support for legislation to improve access to affordable

housing."
 A FEW SUGGESTIONS….
"We must prioritize funding for research into Alzheimer's disease
prevention.”

"I advocate for expanding public transportation options to reduce

traffic congestion.”

"Let's allocate resources to improve healthcare access in underserved

communities.”

"I propose increasing funding for STEM education to foster

innovation and competitiveness.”

"We need to invest in initiatives to combat homelessness and provide

support services."
 A FEW SUGGESTIONS….
"Let's revolutionize urban planning to create greener, more
sustainable cities.”

"I propose funding artistic initiatives to inspire creativity and cultural

enrichment.”

"We should invest in early childhood education to ensure every child

has a strong foundation.”

"I advocate for implementing universal healthcare to prioritize

people's well-being over profits.”

"Let's support initiatives to protect endangered species and preserve

biodiversity."
 A FEW SUGGESTIONS….
"I urge for the development of affordable high-speed internet access
in rural areas.”

"We need to invest in mental health awareness and destigmatization

campaigns.”

"I propose subsidizing healthy food options to combat obesity and

promote wellness.”

"Let's allocate resources to research and development for sustainable

agriculture practices.”

"I advocate for implementing mandatory environmental education in

school curriculums."
 INSTRUCTIONS!

 Group Presentations (Groups of Four)

 Each Group Will Get 10 Minutes To Present
 Marking Will Be Done On The Basis Of Individual Performance

Dear Presenters, kindly include:

 Focus on different types of appeals
 1 to 2 occasions where you interact with your audience