Republic of the Philippines

Department of Education
REGION XII
DIVISION OF GENERAL SANTOS CITY

English 8
“Using Propaganda
Techniques”
Objectives:
At the end of the lesson, the learners
will be able to:
a. identify the different propaganda
techniques;
b. evaluate the words and expressions
as tools used in propaganda
techniques;
Objectives:
c. demonstrate the importance of
understanding the intentions of
words used in a propaganda;
d. examine a propaganda in terms
of techniques and intention of
words used.
Review:
• What was our last discussion?
• What is propaganda?
• What is card stacking?
• What is name-calling?
• Why is it important for you to be aware of
the different propaganda technique?
Activity: Interpret This!
Activity: Interpret This!
• Where do we see this line?
• What is the purpose of this tourism slogan?
• How does its-more-fun-in-the-Philippines tourism slogan affect
the tourists arrival in the Philippines?
• If you were a tourist, would you visit Philippines upon seeing
this tourism slogan?
Activity: Feel the Scene!
Activity: Feel the Scene!
• What is the video all about?
• What do you think is the purpose of the video that you have
watched?
• Did the commercial appeal to your emotions?
• Did the commercial persuade/encourage you to buy or
patronize their product?
Types of Propaganda Techniques
There are a number of ways
and/or techniques on how to
persuade people to buy products,
accept ideas, and avail services.
3. Plain Folks
This is the use of common people to sell or to
promote a product or service. Advertisements
appear to associate a person or groups of
individuals to be one of common people or the
masses. This technique is commonly used in the
world of advertising because buyers are on the
lookout for real experiences.
3. Plain Folks
In this picture, a successful security guard
who graduated Cum Laude is drinking a
kind of coffee which seems to be enticing to
common people. A husband and father, he
is a common person representing a larger
number of consumers.

This picture uses plain folks propaganda

technique because it uses common people
to sell or to promote a product or service.
4. Glittering Generalities.
This is the use of words or ideas that evoke
a positive emotional response from an
audience. Virtue words are often used. For
better effect, brands appear to use
hyperboles, metaphors, or lyrical phrases
to attract more attention.
4. Glittering Generalities.
In this picture, the beautiful
places in Surigao del Sur is being
shown with an appealing tagline
that says, “A Shangrila by the
Pacific” to attract the tourists.
This shows an example of
glittering generalities because it
uses the word Shangri-La which
also means paradise, a word that
evokes a positive emotional
response from an audience.
Glittering Generalities
Activity: Slogan Making

Create a commercial slogan about your

school's pride, which will serve as a
promotional advertisement to
incoming Junior High School students.
Activity: Slogan Making
Evaluation
Identify the propaganda technique used in each
situation below whether it is Plain Folks or Glittering
Generalities.

1.A beach resort has its poster with a picture of a

beautiful view and a tagline that says, "Experience
real paradise!," designed to attract tourists
2.A multi-million company trying to promote their food product by
showing an ordinary family eating the food at the dinner table.
3.A commercial on a soft drink brand that says “In times of bad
mood, Cola-cola can make your day cooler.”
4.A television advertisement on an insurance that says "By
supporting us, you're supporting a brighter future for generations
to come."
5. A travel and tour advertisement on a newspaper that says
"Experience the freedom and adventure you've always dreamed
of."
 DEVELOPMENT TEAM

Writer: JOYCE MAE A. MADAS

Content Editor:
LR Evaluator:
LR Illustrator:

Executive Management:

Sally A. Palomo
EPS-English

Aileen A. Jamero
EPS-LRMS

Juliet F. Lastimosa
Chief, Curriculum Implementation Division

Carlos G. Susarno, Ph.D., CESE

Assistant Schools Division Superintendent

Isagani S. Dela Cruz, CESO V

Schools Division Superintendent