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  • NIKE

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    Maria Varady
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    Nike is an American multinational corporation founded in 1964 that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services. It is the largest seller of athletic footwear and apparel in the world. Nike has achieved significant success through expanding its brand globally, controlling a large market share of the athletic footwear industry in key markets like the US, and charging premium prices for its high quality, durable products. Nike stays ahead of competitors through superior marketing, innovative technology, and strong brand loyalty cultivated over decades.

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    Nike is an American multinational corporation founded in 1964 that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services. It is the largest seller of athletic footwear and apparel in the world. Nike has achieved significant success through expanding its brand globally, controlling a large market share of the athletic footwear industry in key markets like the US, and charging premium prices for its high quality, durable products. Nike stays ahead of competitors through superior marketing, innovative technology, and strong brand loyalty cultivated over decades.

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    11 views5 pages

    NIKE

    Uploaded by

    Maria Varady
    Nike is an American multinational corporation founded in 1964 that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services. It is the largest seller of athletic footwear and apparel in the world. Nike has achieved significant success through expanding its brand globally, controlling a large market share of the athletic footwear industry in key markets like the US, and charging premium prices for its high quality, durable products. Nike stays ahead of competitors through superior marketing, innovative technology, and strong brand loyalty cultivated over decades.

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    © All Rights Reserved
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    Várady Mária Magdolna, S1KVU2

    NIKE Inc.
    • American multinational company
    • Creation, development, production, marketing & sales
    • Footwear, clothes, equipment, accessories & services
    • Founded in 1964. (Bowerman and Knight)
    • Blue Ribbon Sports (BRS)  “Nike Inc.”
    • Expand the brand through adopting development technique
    • The top football manufacturer on the market (after acquiring Umbro)
    Success
    • Much larger market share than any other company
    • Offering more products to more customers in more markets
    • Controlling 48% of the American market for athletic footwear
    • Holding a 96% market share in the niche of basketball shoes
    • Charging high prices for products because of quality and durable products.
    • Nike stays ahead of their competitors (website, SM, technology)
    Summary of success
    • Global presence
    • Brand image/equity
    • Customer loyalty
    • Supply chain management
    • Marketing capabilities
    • Innovation
    Thank you for your attention!

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