PEST ANALYSIS

Várady Mária Magdolna, S1KVU2

Political factors
Economic factors
Social factors
Technological factors
Political Factors:

• Given the stability of the American economy and Nike's advantageous

international tax agreements, there is plenty of room for the company to expand.
• Tax laws and manufacturing laws are subject to change consequently having an
impact on Nike's expansion.
• The import and export of goods are part of Nike's global business operations. The
customs procedure may be impacted by foreign political unrest, which could
impede efficient operation.
Economic Factors:

• Nike can financially target developing markets all over the world. They can
expand their market reach by tapping into new markets with a clear marketing
plan.
• Due to the development of economically underdeveloped nations where Nike
products were produced, production costs are gradually increasing.
• For companies like Nike, market crashes or the availability of less expensive
goods are a problem because these products are frequently preferred.
Social Factors:

• The majority of consumers worldwide are taking a health-conscious stance. A

change in lifestyle can affect one's health. Nike has many opportunities to market
its brand to consumers who care about their health.
• People often seek out leisure activities as a result of workplace stress. Nike can
take advantage of this chance to advance their plans for creating products that
support leisure activities.
• Nike must improve and secure its production procedures in order to alleviate
consumer concerns about the security of its goods.
Technological Factors:

• Nike can create vantage points that will aid in boosting profits by
using data made available by technological sources.
• Nike has used social media to great effect to boost the value of its
brand. Through social media, it is also possible to communicate with
prospective customers.
Thank you for your attention!