You are on page 1of 6

SWOT analysis on HOTEL

Room-2
Presented by Ma Lin Lae Khin
Opportunities for hotel industry

• 1. Huge Scope for Technology


• 2. Millennials the new key target segment for hotels
Threats to the hotel industry

• Worse-Than-Expected Economies
• Changing travel patterns
• Pandemics
Strengths
• 1. Provides Safe Abode Away from Home
• 2. Contributes to the Local Economy
• 3. It is a Mammoth of an Employer
• 4. High-Profit Margin
Weaknesses of the Hotel industry

• 1. High Hotel Rates- Huge setup cost


• 2. Unfavourable Tax Rates
• 3. Seasonality of the Hotel Business and dependence on Tourism
•THANK YOU

You might also like