THIS IS YOUR

PRESENTATION
TITLE
INDAX

Sr. Particulars
No.
Part I : General Information

1. FMCG Industry Overview

2 Overview of Khimji Ramdas

India Private Limited

3 Product and Service of KRIPL

4 SWOT Analysis of KRIPL

2
FMCG INDUSTRY OVERVIEW

FMCG stands for Fast Moving Consumer Goods:

also referred as a CPG (Consumer Packaged Goods),
Non-durable Consumer Goods.

 Fast Moving Consumer Goods is mainly of two

types:

1. Highly perishable.

2. Highly non-perishable

3
 CHARACTERISTICS OF FMCGS

1. From the consumers' perspective:

• Frequent purchase
• Low involvement (little or no effort to choose the item|--products with strong
brand loyalty are exceptions to this.)
• Low price
2. From the marketers' angle:
• High volumes
• Extensive distribution networks
• High stoc

4
 OVERVIEW OF KHIMJI RAMDAS PRIVATE
LIMITED

• Established in 1870
• Initially started with voyage business
• By Khimji Ramdas a son of Ramdas Thackersay
• Headquartered in Muscat(capital of Oman)
• Operating in 40 businesses (with 4 clusters: Infrastructure, Consumer Products, Projects
& Logistics, Lifestyle)
• In India head office in Ahmedabad, Gujarat for its consumer Products business cluster.
• Family business is being handled by KR’s sixth generation
5
 PRODUCT AND SERVICE OF KRIPL

 INFRASTRUCTURE:  PROJECTS & LOGISTICS:

Construction Solutions Travel & Tourism
Hospitality Infrastructure Insurance Services
Health Infrastructure Shipping
Marine Solutions Multimodal Logistics (Limited, 2020)
Transport Solutions
Environmental Services (Limited, 2020)  LIFESTYLE CLUSTER
Hospitality
 CONSUMER PRODUCTS: Lifestyle Distribution & Retail
FMCG Distribution Watches & Jewellery Retail
Grocery Retail Fashion Retail
Services-Catering & Laundry
Healthcare & Beauty
India & UAE–FMCG Distribution (Limited, 2020)
6
 SWOT ANALYSIS OF KRIPL(in reference of their
collaboration with P&G)

Strength Weakness Opportunities Threats

System and data Retention of
Distribution can be  Threats of other
maintenance employees.
extended more in entire competitors to
Trained employees Low motivation of
Gujarat as well as other overtake P&G.
Distribution process. employees.  Many big retail
All guidelines are state of India.
Strong and sound FMCG has potential to players are directly
infrastructure. provided by partner
get the stock from
eg; warehouses, area firms like P&G, Keloggs grow higher as it
P&G, this give a
wise offices. etc. hence KR cannot contains many inevitable
goods for our daily life tough competition
implement its own
to K.R.
changes.

7
 IN TWO OR THREE COLUMNS

Author name Year Title methodoloy finding

POLYMENOR
S
2022 ‘A cross-cultural study on
consumer preferences for olive
CHRYSOCHOU oil’
,
ANTONIOS
TIGANIS,
KLAUS G.
GRUNERT

DR.THANDAU
THAPANI A,
2022 ‘Customer Preference towards
Online Shopping Platforms with
MR. Special Reference to Tamilnadu’
KARTHIKEYAN
T.,
DR.VENKATES
H S. (2022
8
FANCHAO 2019 Consumer preferences for
LIAO, ERIC electric vehicles’
MOLIN, BERT
VAN WEE
P.
KUPPURAJ,
2015 ‘CONSUMER PREFERENCE
TOWARD ON ONLINE
DR. N. SHOPPING WEBSITES
RAVICHAND COIMBATORE CITY: AN
RAN IMPERICAL ANALYSIS’

DR. M.
NISHAD
2014 ‘CONSUMER PREFERENCE
FORE SHOPPING WITH
NAWAZ, REFERENCE TO BAHRAINI
CONSUMERS’

A. Meharaj
Banu, M.
2018 A study on customer preference
towards online shopping with
Usha Rani, R. special reference to tiruchirappall
Malini, R. district’
Idhayajothi,
G. Pavithra

9
 OBJECTIVE OF THE STUDY

• To know how the reasonable price affects consumer buying preference.

• To know how the effective promotions of the products affects consumer buying
preference.

• To know about the consumers satisfaction with reference to tide .

• To know how the brand name affects consumer buying preference.

• To know how the Quality affects consumer buying preference.

10
 RESEARCH METHODOLOGY
SR. NO. PARTICULARS TYPES

1 Research Design Descriptive

2 Research Method Qualitative
3 Types of data Qualitative(Interval)

4 Source of data Primary, Secondary

5 Data Collection Digital Questionnaire(Google Form)

6 Data analysis tool Pie, Bar Chart

7 Sample size 110
8 Population Customer visited at reliance smart bazaar, Rajkot.

9 Statistical test Chi-square test of Indipendence

11
 DATA ANALYSIS &INTERPRETATION
•1. Residence of respondents

Rural; No of URBAN; No
respodants;
NO. OF RESPONDENTS
of respo-
37; 34% URBAN dants; 37;
SEMI
34%
URBAN
SEMI URBAN;
Rural
No of respo-
dants; 36;
33%

Interpretation: It is observed from the above data & graph that 33% of the respondents
are from urban and 33% of the respondents are from semi- urban and 34% of the
respondents are from rural area.
12
13
A PICTURE IS WORTH A THOUSAND WORDS

A complex idea can be

conveyed with just a single
still image, namely making
it possible to absorb large
amounts of data quickly.

14
Want big impact?
USE BIG IMAGE

15
USE CHARTS TO EXPLAIN YOUR IDEAS

White Gray Black

16
AND TABLES TO COMPARE DATA

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
17
 MAPS

OUR OFFICE

18
 89,526,124
Whoa! That’s a big number, aren’t you proud?

19
89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
20
OUR PROCESS IS EASY

first second last

21
LET’S REVIEW SOME CONCEPTS

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and because
ripe lemons. In the spectrum of the deep sea. It is located of this it has historically been
visible light, yellow is found between violet and green on the associated with sacrifice, danger
between green and orange. optical spectrum. and courage.

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and because
ripe lemons. In the spectrum of the deep sea. It is located of this it has historically been
visible light, yellow is found between violet and green on the associated with sacrifice, danger
between green and orange. optical spectrum. and courage.

22
 GRAPH TITLE
4000

3000

2000

1000

You can insert graphs from Excel or Google Sheets 23

MOBILE
PROJECT
Show and explain your
web, app or software
projects using these
gadget templates.

24
TABLET
PROJECT
Show and explain your
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projects using these
gadget templates.

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DESKTOP
PROJECT
Show and explain your
web, app or software
projects using these
gadget templates.

26
THANKS!
Any questions?
You can find me at
@username & user@mail.me

27
CREDITS

Special thanks to all the people who made and

released these awesome resources for free:
▰ Presentation template by SlidesCarnival
▰ Photographs by Startup Stock Photos

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PRESENTATION DESIGN

This presentation uses the following typographies and colors:

▰ Titles: Roboto Condensed
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You can download the fonts on this page:
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Navy #3f5378 · Dark navy #263248 · Yellow #ff9800

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2
EXTRA RESOURCES
For Business Plans, Marketing Plans,
Project Proposals, Lessons, etc
 TIMELINE

Blue is the colour of the Red is the colour of danger Black is the color of ebony Yellow is the color of gold, White is the color of milk Blue is the colour of the
clear sky and the deep sea and courage and of outer space butter and ripe lemons and fresh snow clear sky and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of gold, White is the color of milk Blue is the colour of the Red is the colour of danger Black is the color of ebony Yellow is the color of
butter and ripe lemons and fresh snow clear sky and the deep sea and courage and of outer space gold, butter and ripe
lemons

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ROADMAP

Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea

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GANTT CHART

Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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SWOT ANALYSIS

STRENGTHS WEAKNESSES
Blue is the colour of the clear Yellow is the color of gold,
sky and the deep sea butter and ripe lemons

Black is the color of ebony White is the color of milk and

and of outer space fresh snow
OPPORTUNITIES THREATS

34
BUSINESS MODEL CANVAS

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

35
FUNNEL

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

36
TEAM PRESENTATION

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear
sky and the deep sea sky and the deep sea sky and the deep sea sky and the deep sea

37
COMPETITOR MATRIX HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2
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WEEKLY PLANNER

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

9:00 - 9:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

39
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