Instagram

Presenters:
• Hareem Nauman (36)
• Maryam Hameed (08)
• Subhan Rafique (05)
• Usman Murtaza (30)
• Aqsa Shehzadi (46)
Introduction
• Instagram is a free photo and video
sharing app available on iPhone and
Android. People can upload photos
or videos to our service and share
them with their followers or with a
select group of friends. They can also
view, comment and like posts shared
by their friends on Instagram.
Anyone 13 and older can create an
account by registering an email
address and selecting a username.
What is the brief history of Instagram?

• Originally launched for iOS in October

2010 by Kevin Systrom and Mike
Krieger, Instagram rapidly gained
popularity, with one million registered
users in two months, 10 million in a
year, and 1 billion by June 2018. In
April 2012, Facebook Inc. acquired the
service for approximately US$1 billion
in cash and stock.
The incredible Instagram growth story

• Well, part of Instagram's successful

early growth has been attributed to
the fact that it was launched around
the time of the iPhone 4 – which
was one of the first smartphones
with a decent enough camera that
could replace the typical point-and-
shoot digital cameras of the time.
What was Instagram first called?

• Burbn.
• The first prototype of Instagram was a
web app called Burbn, which was
inspired by Systrom's love of fine
whiskeys and bourbons. The Instagram
app was launched on Oct. 6, 2010, and
racked up 25,000 users in one day.
How did Instagram get its first users?
• Picked up by influencers.
• Among the 25,000 users who
downloaded the app on the first day
was Jack Dorsey, the founder of
Twitter. He tweeted about the app to
over 1M of his followers and many of
which check it out. Among the early
adopters, you also had Justin Bieber,
Apple's Phil Schiller and other high-
profiles
How Did Instagram Become So Successful?
• Instagram's focus on photo sharing and
commenting led to a strong degree of user
engagement and word-of-mouth marketing as
users encouraged their friends and family to
join. Its simple interface and popular features
also made it widely liked. This combination led
users, who notoriously have short attention
spans, to scroll through many posts and
become addicted, in a sense, to using the app.
Why Was Instagram Originally Created?
• Instagram was originally a photo-
sharing app that featured several filters
and enhancements for photos taken on
a mobile phone. It combined features
from the then-popular app
FourSquare, whereby users could tag
photos with people, locations, or other
information to share Its creator, Kevin
Systrom, has said he developed the
app due to his love of photography
Features Notifications and
Messenger

Home Explore Post, story reel, Reels Account

page and search like login
Instagram carousel
• An Instagram carousel is a post containing more than one photo or
video, which users can view by swiping left on a post through the
phone app. Desktop users can view a carousel post by clicking on the
arrow button on the right of a post.

Instagram Carousel size requirement

• Square (1:1)
• Horizontal (1.91:1)
• Vertical (4:5)
Instagram photo sizes and formats
• Instagram ad (single image or carousel): 1080 x 1080 pixel
• Instagram post: 1080 x 1080 pixel (1:1 ratio)
• Instagram profile photo: 360 x 360 pixel
• Instagram landscape photo: 1080 x 608 pixel (1.91:1 ratio)
• Instagram portrait: 1080 x 1350 pixel (4:5 ratio)
• Instagram story: 1080 x 1920 pixel (9:16 ratio)
• IGTV cover photo: 420 x 654 (1:1.55 ratio)
• IGTV and Reel video: 1080 x 1920 px (9:16 aspect ratio)
Reels
• The dimensions of your Instagram Reels should be 1080 pixels x 1920
pixels.
• Instagram Reels can be up to 90 seconds in length.
• The overall best time to post Reels on Instagram is 4AM (calculated in
local time across time zones).
• The best day to post Instagram Reels is Monday.
How to Earn Money with Instagram Reels?

• As long as you have a business or creator account (and access to the

program) all you have to do is share Reels to Facebook and Instagram.
Instagram will pay out on Reels that get at least 1,000 views over a 30-
day period.
• NOTE: The Reels Play bonus program is currently only available to
select creators in the U.S. If it’s not available to you yet, hold tight.
 Features

All of these options are displayed

when you click on the (three
lines).We'll look into each of these
possibilities individually.
Let's start with privacy settings.
Settings and privacy
As I click on profiles, we
see how many profiles are
added on my device.
If we select
account
ownership and
control we see
To check our connected
experiences:
After clicking on
security checkup,
we have updated
methods to keep
your account
more secure.
Two factor
authentication
Experts
• 9gag:
• One of the largest meme
communities on the internet
9GAG started as a side project
by five college friends in 2008
and then became an Internet
phenomenon in a short span
of time. It allows users to
upload user generated comic
content on social media.
• Lad bible.
• Ladbible is the next meme account
that produces shareable
entertainment content in the form of
video clips, gifs and images that is
aimed at the young audience. The
account has already posted more
than 29000 posts on Instagram and it
is currently one of the funniest
accounts out there.
• Drunk people doing things.
• What happens when drunk people
do stupid things?
• Well, it creates amazingly funny
content for all of us. 
• Betches.
• A funny Instagram account that
is aimed at a younger female
audience where they can relate
to the memes being posted
about dating, everyday struggles
of women and much more
 Top brands

• Dolce & Gabbana, also known by

initials D&G, is an Italian luxury fashion
house founded in 1985 in Legnano by
Italian designers Domenico Dolce and
Stefano Gabbana
• Gucci: Gucci an Italian high-end luxury
fashion house based in Florence, Italy.
Its product lines include handbags,
ready-to-wear, footwear, accessories,
and home decoration
• Prada: Prada S.p.A. is an
Italian luxury fashion house
founded in 1913 in Milan by
Mario Prada. It specializes in
leather handbags, travel
accessories, shoes, ready-to-
wear, and other fashion
accessories.
• Louis vuitton: Louis Vuitton is
the world's most valuable
luxury brand and is a division
of LVMH. Its products include
leather goods, handbags,
trunks, shoes, watches,
jewelry and accessories.
 Education
• National geographic:
• We all enjoy the magazine (except for
the spooky emotions it creates with
snakes and black widow videos).It
offers a fascinating education for any
archaeology, history or biology
scholar. While there are rattlesnakes,
you’ll find less disturbing content,
too.
• Nasa
• NASA is among the most reputable
departments worldwide which have
produced some of the most amazing
discoveries.
• LinkedIn
• LinkedIn is among the top educational
accounts that you can locate for your
everyday life. It is a business and
employment-focused social media
platform that works through websites and
mobile apps. It launched on May 5, 2003.
It is now owned by Microsoft. The
platform is primarily used for professional
networking and career development, and
allows job seekers to post their CVs and
employers to post jobs
most followed Instagram profiles in World
• Cristiano Ronaldo
• Leo Messi
• Kylie Jenner
• Selena Gomez
• Dwayne Johnson
Top beauty
influencers
• Huda Kattan (50.7million
followers)
• James Charles(22.8 million
followers)
• Manny Gutierrez(4.0 million
followers)
• Jeffree Star
(13.8million followers)
Fashion and style influencers
• Chiara Ferragni (27.5
million followers)
• Alexa Chung. (5.3million
followers)
• Gigi Hadid (74.9million
followers)
• Bella Hadid
(50.4million followers)
Food influencers Tiktokers
• Jamie Oliver (9.1million
• Addison Rae(40.3million
followers)
followers)
• Salt Bae • Charli d'Amelio (47.7
(43.3million followers
million followers).
Youtubers
• Zach King (24.6million
followers)
• Pewdiepie (21.8million
followers)
• David
Dobrik(12.3million followers)
• Mr. Beast (22.8 million
followers)
Comparison
 Instagram Facebook
Sponsorship Group Monetize
Brand promote Page Monetize
Photos Photos
Videos Videos
Quotes Quotes