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D I G I TA L M A R K E T I N G
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 SE O
search engine optimization is the
process used to optimize a
website's technical configuration,
content relevance and link
popularity so its pages can become
easily findable, more relevant and
popular towards user search
queries, and as a consequence,
search engines rank them better.
 PPC
Pay Per Click is a type of internet
marketing which involves
advertisers paying a fee each time
one of their ads is clicked. Simply,
you only pay for ads if your ad is
actually clicked on. it's essentially a
method of 'buying' visits to your
site, in addition to driving website
visits organically.
 SMM
Social media marketing is a form
of internet marketing that uses
social media apps as a marketing
tool. these social media platforms
enable brands to connect with their
audience to: build a brand:
increase sales; drive traffic to a
website.
E-MAIL M A R K E T I N G
search engine optimization is the
process used to optimize a
website's technical configuration,
content relevance and link
popularity so its pages can become
easily findable, more relevant and
popular towards user search
queries, and as a consequence,
search engines rank them better.
CONTENT MARKETING
Content marketing is a marketing
strategy used to attract, engage, and
retain an audience by creating and
sharing relevant articles, videos,
podcasts, and other media. This
approach establishes expertise,
promotes brand awareness, and
keeps your business top of mind
when it's time to buy what you sell.
 SE M
Search engine marketing (SEM) is
a method of promotion and
advertising to help companies'
content rank higher among search
engine traffic. Like search engine
optimization (SEO), search engine
marketing helps companies
improve the way content is ranked
by search engines.
 SMM
Social Media Optimization (SMO)
encourages businesses to assess,
monitor, and alter their content to
conform to social media best
practices. All kinds of businesses
prefer building their social media
presence by putting content on
platforms like Facebook,
Instagram, Twitter, etc.
FA C E B O O K M A R K E T I N G
Facebook marketing is the practice
of promoting a business and brand
on Facebook. It can help businesses
build brand awareness, grow an
online following, gather leads, and
sell more products or services.
Facebook marketing tactics can
include: Organic text, photo,
or video content.
A F F I L I AT E M A R K E T I N G
Affiliate marketing is a marketing
arrangement in which affiliates
receive a commission for each visit,
signup or sale they generate for a
merchant. This arrangement allows
businesses to outsource part of the
sales process.
VIDEO M A RK E TI N G
Video marketing describes the use
of video content to promote or
inform audiences about your brand
and products. Brands can use video
across a variety of digital channels
and formats, including their own
website, social media marketing,
programmatic advertising, and
more.
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