IBM Storage for

Hybrid Multicloud
Opportunities Abound

Roger Kasten
WW Storage & SDI Flash Technical Enablement Mgr.

Ron Riffe
Program Director, Worldwide Storage Solution Sales

@RonRiffe
IBM Storage Major Plays

1. Storage for Hybrid Multicloud

and Cyber Resiliency

2. Storage for AI & Big Data

The Client-Facing Presentation

On Seismic link
Seller enablement

Understand Sell
our technology & offerings, and how they to beat competition, close deals, and earn money
enable Hybrid Multicloud
Understand
our technology & offerings, and how they enable Hybrid Multicloud

SAN Volume Controller

FlashSystem 9200R FlashSystem 9200 FlashSystem 7200

FlashSystem 5100 FlashSystem 5030 FlashSystem 5010

Spectrum Virtualize
Strategic storage software platform
Transparent Silo’s fill up
data migration Applications
Leases expire
must avoid
Customers disruption
change vendors
SaaS

Software foundation

Dell-EMC HPE NetApp Pure

Customer environments
are heterogeneous
Hitachi Oracle IBM
Easy Tier

Improves Improves
performance economics

Storage
Class
Memory

NVMe Flash

SCSI HDD
Set it and forget it

© Copyright IBM Corporation 2019

Easy Tier is highly efficient and flexible

1. Cognitive AI-driven without policies

Tier 0
SCM
2. Works on a sub-LUN basis LUN

Tier 1
NVMe
3. Only hottest data need be moved
LUN

Tier 2
4. Only coldest data need be moved HDD
LUN
SAN Volume Controller (SVC)
Modernizing storage your clients already have

1. Virtualizes a client’s existing storage infrastructure

2. Brings modern abilities and features to aging storage
3. Maximizes the economics of existing infrastructure
4. On-ramp to the cloud for over 500 storage systems
5. Provides six nines of availability – highly reliable
10
Storage built with Spectrum Virtualize
When you need more, or new, capacity
IBM Spectrum Virtualize Elevator Pitch
Solutions

On-Prem

Private Cloud

Public Cloud

Hybrid Multicloud

VMware Integration

Container Support

Storage Virtualization

Data Reduction

Replication

Clustering

HA 100% Uptime

End-to-End NVMe

Storage Class Memory

FlashSystem For budget 4x more cache Scale to 12PB
5010 conscious clients than Storwize of flash storage
V5010 (not V5010E)

Ideal for 2x max IOPS versus Includes IBM

edge storage, Storwize V5010 (not Storage Insights
SAS SSDs
and SAS disk
virtual, and V5010E)
containerized
environments
10% lower price Non-disruptive
than Storwize upgrade to 5030
V5010* (V5010E)
NEBS certified
FlashSystem For demanding 20% better max Scale to 23PB of
5030 workloads at IOPS than Storwize flash, 32PB
affordable prices V5030 (not V5030E) if clustered

Ideal for 15% lower price Includes IBM

edge storage, than Storwize Storage Insights
SAS SSDs
and SAS disk
virtual, and V5030* (not V5030E)
containerized
environments
Data reduction
(compression &
deduplication)
NEBS certified

* Estimated street price for typical config

 FlashSystem NVMe speed at 9x more cache Scale to 23PB
5100 an affordable than Storwize of flash, 32PB
price point V5030 (not V5030E) 2-way clustered

Optimized end- 2.4x max IOPS than Includes IBM

to-end NVMe Storwize V5030F Storage Insights
Up to 4PB of flash with data reduction
storage in only 2U

IBM FlashCore Only 10% higher Penalty free

Modules price than Storwize data reduction
V5030F* (not V5030E)
Support SCM
32Gbps FC
 FlashSystem NVMe speed at 2x more cache Scale to 23PB
7200 an attractive than FlashSystem of flash, 32PB
price point 5100 4-way clustered

Optimized end- 2x max IOPS of Includes IBM

to-end NVMe FS 5100 with Storage Insights
Up to 4PB of flash data reduction
storage in only 2U

IBM FlashCore Penalty free On ramp to

Modules data reduction the cloud

Support SCM Hybrid configs

32Gbps FC
 FlashSystem Best NVMe Identical cache Scale to 23PB
9200 performance w/ to FlashSystem of flash, 32PB
many features 7200 4-way clustered

Optimized end- ~2x* max IOPS of Includes IBM

to-end NVMe FS 7200 with Storage Insights
Up to 4PB of flash data reduction
storage in only 2U

IBM FlashCore Penalty free On ramp to

Modules data reduction the cloud

Supports SCM All-flash configs

32Gbps FC
FlashSystem Top NVMe 2X the cache Scale to 23PB
9200R performance w/ of FlashSystem of flash, 32PB
many features 9200 4-way clustered

Optimized end- At least 2x* max Includes IBM

to-end NVMe IOPS of FS 9200 Storage Insights
with data reduction

Racked and ready IBM FlashCore Penalty free On ramp to

Modules data reduction the cloud

Supports SCM All-flash configs

32Gbps FC
IBM FlashSystem 5100, 7200, Penalty-free data FIPS 140-2
9200/R FlashCore Modules reduction validation
(compression)

IBM FlashWatch
guarantee
NVMe accelerated flash solutions

Largest NVMe capacity per module

• 4.8TB
• 9.6TB
• 19.2TB
• 38.4TB

2:1 Sight Unseen

5:1 Flexible Guarantee
 Un
Va iqu
Storage Utility Offering lu e a
ab n
le d

Base Subscription

Capacity
Variable Utilized Capacity Baseline Subscription

Time

Cloud-Based Monitoring

Highly economical HA solution

 Enterprise-Class Storage Made Simple for Hybrid Multicloud
IBM FlashSystem Family

IBM Spectrum Virtualize Software

IBM Storage Insights (AI-based Monitoring, Predictive Analytics, and Proactive Support)
FlashSystem 5010 FlashSystem 5030 FlashSystem 5100 FlashSystem 7200 FlashSystem 9200 FlashSystem 9200R

VMware and Red Hat OpenShift Container Integration

3-Site Replication
Local and remote replication (snapshots, DR, copy/migrate to cloud)
Easy Tier AI-driven automated tiering
Transparent Data Migration
Data Reduction Pools
Scale-out Clustering
HyperSwap High Availability
Encryption
NVMe Flash and FC-NVMe Host Connections
High Performance Compression and Encryption with IBM FCM
External Storage Virtualization of more than 450 storage systems
Storage Class Memory
 Hi Un
gh iq
Data Reduction Pools ly ue
D a
es n
ira d
bl
e

Increased efficiency
and reduced data
storage costs

DRP without using DRP with a pool

any data reduction Different DRP types
DRP with where you have
on multiple pools
compression only selectable data
Thin Provisioning on the same
from FCMs reduction. Consider
Unmap storage system
“modeling up”
Data Reduction FlashCore Data Reduction
aligned to workloads Modules Pools

Industry’s highest Maximum data

performance reduction up to 5:1
with 2:1 or better with compression
compression and dedupe

IBM’s differentiator:
selectable flexibility
by data pool

Flexibility, not compromise

Storage Insights and Spectrum Control
Simplifying operations
Storage Insights monitors the performance, capacity and health of your infrastructure
Leverage insights from telemetry data points collected daily

Predict and
Performance prevent issues
history
Support
~23 million Capacity Integration
Planning

Best Practice Pattern IDs

Insights 24 x 7 Support
Enhanced response times
Faster time-to-resolution
How IBM Storage Insights addresses 5 client pain points

Difficult management

Dealing with risks

Discovering problems

Disseminating information

Learning from existing systems

Spectrum Virtualize for Cloud
(Hybrid Multicloud cloud use cases)
Know your Public Cloud Terminology on AWS
AMI (Amazon Machine Images): Template that contains a
software configuration (for example, an operating system, an application
server, and applications)
EC2 (Elastic Compute Cloud): Service enabling launch of virtual
machine instances with a variety of operating systems
EBS (Elastic Block Store): persistent block storage volumes for
use isolated area within the AWS Cloud populated by infrastructure,
platform, and application services that share common security and
interconnection
Cloud Formation Template: Creates and configures AWS
resources and figures out dependencies. It’s like a script, but fancier.
S3 (Simple Storage Service): Storage for the Internet. You can use
Amazon S3 to store and retrieve any amount of data at any time, from
anywhere on the web.
• Spectrum Virtualize for Cloud comes in an AMI
stored on AWS
• EC2 is the Virtual Machine where a Single
Spectrum Virtualize Node runs
• EBS is the Block Storage on AWS virtualized
by Spectrum Virtualize for Cloud. It’s like the
storage that SVC can virtualize on premises
• It’s deployed on AWS via a
Cloud Formation Template
• A 2-Node Cluster of Spectrum Virtualize for
Cloud is Deployed in a single
Virtual Private Network (secure!) - One Click
• Spectrum Virtualize for Cloud can snapshot
copies to S3 storage for archive or to create
Airgap Cyber Resiliency solutions.
Spectrum Virtualize for Cloud

Consistent Management, Lower Cost of Cloud Scale to Meet Demand

APIs, and Automation Infrastructure

On-Premises

IBM Cloud

On Cloud
$$$$ $$ IBM Spectrum Virtualize
for Cloud
IBM Spectrum Virtualize
IBM for Cloud Virtualize
Spectrum
IBM for Cloud Virtualize
Spectrum
for Public Cloud
Spectrum Virtualize has APIs Optimize Cloud Avoid Vendor Lock In &
Infrastructure Protect Data in Public
and features that enable • Clouds
Decrease Client
Hybrid Multicloud use cases Spend in Cloud • Global Mirrors across
Block Storage Availability Zones
• EasyTier, Space in AWS
Efficient Snapshots • Global Mirrors
and Thin Provisioning between two
cloud providers

Business Continuity Workload Migration

leveraging rented Public cloud resources permanent data migration to cloud

DR site
Red Hat and IBM Cloud Paks
IBM Storage for Red Hat OpenShift – full stack architecture

IBM Cloud Pak IBM Cloud Pak IBM Cloud Pak IBM Cloud Pak IBM Cloud Pak for
for Applications for Data for Integration for Automation Multicloud Management

IBM containerized IBM containerized IBM containerized IBM containerized IBM containerized
software software software software software

Operational services Operational services Operational services Operational services Operational services

Container platform Container platform Container platform Container platform Container platform

IBM Power
Opportunity Firms using Kubernetes on-
Spotting premises who require
enterprise services

Existing Kubernetes Firms using Kubernetes on-

environments could premises experiencing
performance limitations
include Red Hat
OpenShift, IBM
Cloud Private, IBM Cloud Native applications
Cloud Paks, or do- requiring S3 storage for
it-yourself (DIY) manageability, data
Kubernetes availability, and resilience

Firms concerned about

backup and recovery
and data reuse for
containerized applications
Learn more

Fact sheet ibm.biz/insightsfacts ibm.biz/virtualizefacts ibm.biz/virtualizecloudfacts

Knowledge Center ibm.biz/insightsknowledge ibm.biz/virtualizeknowledge ibm.biz/virtualizecloudknowledge

Security guide ibm.biz/insightssecurity

YouTube channel ibm.biz/insightsyoutube

Sell
to beat the competition, close deals, and earn money
Selling
a different approach

NVMe Infrastructure Data Cloud pricing

Speeds density availability
and
Feeds

…even though we Eliminate SCSI Pack the house Add a second Maybe you don’t
often win head-to- drive-sprawl without sacrificing system, configure yet need a fully
head comparisons to achieve performance. for HyperSwap. configured system
on performance performance. No Greater than 100% data or want 100% data
and operations short-stroking. 750TB effective availability availability without
(94% win rate capacity in guaranteed. doubling your cost.
with an onsite 2 rack units.
POC) Pay only for what
Competing with Pure Storage

Where you should win Where you likely struggle

‘Sell’ these as the key decision criteria Avoid allowing this to become a critical decision criteria

Effectively dealing with ever-present • Hybrid Cloud – Active Tiering

heterogeneous storage • They are slightly further along with this than us

Maximizing both IOPS and Bandwidth • Public Cloud – Copy to Archive

to meet SLAs requires clustering • They are slightly further along with this than us

Data Reduction doesn’t need to

impact performance
Competing with NetApp

Where you should win Where you likely struggle

‘Sell’ these as the key decision criteria Avoid allowing this to become a critical decision criteria

Effectively dealing with ever-present • Hybrid Cloud – Active Tiering

heterogeneous storage • They are slightly further along with this than us

Maximizing both IOPS and Bandwidth • Hybrid Cloud – Migration / Run Workload
to meet SLAs requires clustering • They are slightly further along with this than us

Data Reduction doesn’t need to • Public Cloud – Copy to Archive

impact performance • They are slightly further along with this than us
Competing with Dell

Where you should win Where you likely struggle

‘Sell’ these as the key decision criteria Avoid allowing this to become a critical decision criteria

Effectively dealing with ever-present • Hybrid Cloud – Migration / Run Workload

heterogeneous storage • They are slightly further along with this than us

Maximizing both IOPS and Bandwidth

to meet SLAs requires clustering

Data Reduction doesn’t need to

impact performance
Competing with HPE

Where you should win Where you likely struggle

‘Sell’ these as the key decision criteria Avoid allowing this to become a critical decision criteria

Effectively dealing with ever-present • Public Cloud – Copy to Archive

heterogeneous storage • They are slightly further along with this than us

Maximizing both IOPS and Bandwidth

to meet SLAs requires clustering

Data Reduction doesn’t need to

impact performance
Some Important Differentiators

IBM Dell HPE NetApp Pure

Spectrum Unity XT Nimble FAS //X
Virtualize PowerMax Primera EF

Flexibility, performance
and future-proofing across ✘
FAS Limited ✓
✓ ✘ EF Limited No
most of the line w/ NVMe, ✓ Minimal NVMe
No SCM SCM
NVMe-oF & SCM

Can easily move the data

FAS Limited
from 450 different storage ✓ ✘ ✘ EF ✘ ✘
systems to the cloud

Free controller upgrades

without an upfront long ✓ ✘ ✘ ✘ ✘
term commitment

Extensive Red Hat

OpenShift integration for
On-Prem, Private Cloud
✓ Minimal Minimal Minimal Minimal

and Public Cloud

Equivalence to IBM’s
powerful Cloud Paks
✓ ✘ ✘ ✘ ✘
IBM sign-off