Project 4:

Rural Entrepreneurship
MR: INTERIM PRESENTATION

Group 6
Pragyanand Chandra Bhan
Ruchika Chauhan
Sayali Sawarkar
Saurabh Singh
Snigdha Harish
Business Context

● There is a large gap between rural and urban development in India which has
caused a huge income disparity & has become an issue in the way to achieve
inclusive growth.

● The only solution to this problem is to develop entrepreneurial activities in the

rural sector. Entrepreneurship will also help in solving the unemployment issues
prevailing within rural India.

● Recently, there has been a growth in the population taking interest in rural
entrepreneurship. This has triggered due to massive development in the rural
geographies in terms of infrastructure, connectivity, growing disposable incomes
of rural households and favourable govt schemes and developments.
 Secondary Research

Based on certain academic publications and journals related to rural entrepreneurship, we came across the
following

● The factors which affect businesses in rural setup like labor, government schemes, market for the products,
education, mindset of the community.
● The problems faced by rural entrepreneurs are categorised as
1) Problems at time of setting the business- lack of raw materials, availability of finance, socio-cultural difference
2) Marketing problems- unfavourable market, lack of infrastructure facilities, promotion problems
3) Other problems- reserve attitude of people and society, government rules and regulations, lack of working
capital etc.
● Schemes implemented by government to promote entrepreneurship (SFURTI, CLCSS, ASPIRE).
● Under the CGTMSE scheme, MSME units can avail collateral free loans through banks and financial
institutions. Similarly under the CLCSS scheme aims at providing technological upgradation by providing 15%
capital subsidy. CLCSS has more than 62000 MSME beneficiaries till march 2019.
● Major sectors : Farming, Handlooms, Livestock, etc.
Research Design
Exploratory Research

To understand what is rural entrepreneurship, and what are its prospects in India.

Conclusive Research

Descriptive
The population will be small rural
enterprises and residents served by
them. The objective is to know
what are the key challenges faced
by them, and what has helped
them. The way to collect this
information will be through
interviews & secondary research.
Causal
Our aim is to deeply understand
what are the factors that have
caused a spike in rural
entrepreneurship, are the govt.
schemes supporting them enough,
how has the increased digital
penetration aided them, etc.
Management Decision Problem

Should companies expand their reach in the rural Indian markets?

Marketing Research Problem

What are the the factors that have triggered the emergence of rural
entrepreneurship in India?
Components of MRP
 Conceptual Map
Linking the MDP and MRP
 Research Questions
Availability of Resources
● How has the penetration of the internet changed the landscape of the business
environment especially in rural India?
● How important is skilled and cheap labour for starting a new venture?
● What changes has technological advancement brought about in rural India?
● What are the challenges that hinder the growth of rural entrepreneurship?
Government Schemes
● Has the government taken any initiatives to promote entrepreneurship in rural India?
● How easy it is to avail such schemes or what proportion of funds have been utilised?
Market Reach and Perception
● Are markets readily available to sell the products or services?
● Is there a larger proportion of local youth working or there is reverse migration?
Hypothesis to be tested

The main hypothesis for the research is

Ho: Availability of resources and government initiatives are supportive towards

rural entrepreneurship.

H1: Availability of resources and government initiatives are not supportive

towards rural entrepreneurship.
 Data Collection Plan

The data for the research will be collected by following ways

I. Primary Data: For primary data, we will be using two methods

● A in depth interviews with some entrepreneurs in rural areas
● A structured questionnaire has been prepared which will be sent to various rural entrepreneurs to get the
required information.

Respondents:
- Existing rural entrepreneurs
- Rural Residents (the customers of these business)
- Residents that have moved out to cities

II. Secondary Data: This will be collected from various journals, articles, government websites, NSSO survey, etc.
Sampling (Random)

Population 324.88 Lakhs Enterprise

in rural areas

Enterprise in Madhya
Sample Pradesh and Uttar
Pradesh (20%)

Sampling Frame 200-250 Enterprise per

state using random
sampling method
 Questionnaire Design

The proposed questionnaire would include questions

covering both qualitative and quantitative information.
●Questionnaire for rural entrepreneurs
https://docs.google.com/forms/d/e/1FAIpQLSfbiRjLwC0r0
gTZfLP0lWGEDFYqJp4SoBigbbPWKLv4LvIFCg/viewform?
usp=pp_url
●Questionnaire for residents
https://docs.google.com/forms/d/e/1FAIpQLSd1gsmO84y
X9JEgJPJ7IlIy_9ibgwD3WO8wyODwzkm0Ptua3A/viewfo
rm?usp=pp_url
THANK YOU!
Comments

In the questionnaire:

Hypotheses ulta likha hai

Add a question for when the person says ki there is no internet connectivity - so like what is he
currently using ?

Also, what is the sample size for residents?

Second, timeline decide karna hai for the advancements. (ask from the client)

Also, get the survey for residents checked once