LB170

Session 5: Analysing business

case studies: SWOT

Prepared By Miss. Sheikha AL-Dosarry

1
 Learning Outcomes:
Understand the SWOT framework.
Use the SWOT & Stakeholder frameworks for analysing a case
study.
Organise and write a business case study analysis using
appropriate language for SWOT &Stakeholder analysis.

2
?What does the word frame mean
 What is analysis?
• To analyze a case study means to read or listen to the
information available and use key concepts or framework from
a business context to examine the situation that is being
described in detail. (framing the case)

• To frame the case it means choosing relevant set of concepts

to approach (tackle)the case and then analysing it.
4
 What is a framework?

 It is a tool which has a particular purpose in a business context.

(SWOT)

While key concepts are:

 Are words or phrases which has a particular purpose in a

business context.(External environment)

5
 Framing The Case

How to frame the case?

There is a great range of business concepts and
tools(frameworks) you can use to frame a case.
The concepts and questions which are used in
this session come from two analytical
frameworks:
1. SWOT framework.
2. Stakeholder model.
 SWOT Framework

 Not all problems are caused by external factors, sometimes

problems may be caused by internal factors.
 So we need to apply a framework to identify all problems

(internally and externally).

7
 SWOT Framework
SWOT. This acronym stands for Strengths, Weaknesses, Opportunities and Threats.
• A SWOT analysis is a means of getting an overview of how well an organization is
functioning at a particular point in time by categorizing the internal and external factors
influencing the business .
S&W:
• Present & Past
• Internally controlled
O& T:
• Present & future
• Outward –looking
• Strategic view
 Things to understand about SWOT framework:
 Strengths: are the distinctive qualities, resources or reputation of a business which
gives it an advantage over its competitors. They represent company`s greatest
weapon.
 Weaknesses: are the areas in which an organization lacks the necessary qualities
required to perform better than its competitors.
 Opportunities: potential openings available in the external environment like
breaking new ground , developing products and services or expanding scale of
operation in order to gain more customers.
 Threats: are those aspects of the external environment that could harm the
organization`s performance ; actions of competitors.
 SWOT Framework
 Work place context : SWOT can be applied to any regular business or
company you are familiar with. For example at work, you can hold a meeting
and brainstorm and list what you think are the SWOT of your new project.

 Study business context: SWOT can also be used to analyze a written case
study.

 Try to apply SWOT analysis on yourself here is the Scenario: you are fed-up of
your current job and you want to change . (use SWOT Grid)
 SWOT about you
use the SWOT grid
1-Open Book 2 p.58 SWOT analysis of Brompton Bicycle
Look for SWOT Factors &and write them in the SWOT Grid
 The SWOT Framework applied to business
situations

Read it at home:
• An example of this kind of analysis, Book 2 P.54,55,56,& 57.
 Stakeholder Analysis
What is a stakeholder?
• A stakeholder is a person, group or organization who can have
an influence on or will be influenced by the business and its
outcomes.
• Stakeholders are people or groups who have legitimate interest
in the activities of businesses and other organisations in their
society including customers, state, employees, sponsors,
donors ,shareholders, the community and suppliers.
 Stakeholder Analysis
Stakeholder analysis helps in framing a case:
• It emphesises that stakeholder groups have different interest.
• It illustrate the relationship between businesses and their
external environments.
 Types of Stakeholder
• Internal stakeholders: shareholders employees, managers
directors, trustees.

• External stakeholders to the business but strongly affected by

it : customers/clients, suppliers, funders, competitors.
• External stakeholders who are indirectly affected by the
business: members of the community or general public.
Typical set of Stakeholder
 r 2 :
pte
Ch a s i s
k 2 n al y
B o o T a
n g : W O
ri ti l ’s S
ay w h a e
s
Es 2: M i c
2.
 Important Activities :To be done by students
• Online book: Activity 5.4-5.8- 5.10-5.13- 5.14
• Book 2 Chapter2 :
2.1 Fat Face Case study SWOT analysis
2.2: Michael’s SWOT analysis

18