TECHNICAL SEO

TEST AND IMPROVE PAGE SPEED

Presented by:
Muhammad Kumail RC 236
Jarrar Abbas RC 234
Bilal Rafique RC 233
Table of Contents
Technical SEO
Key Elements of SEO
Page Speed
Key Factors to improve Page speed
Testing Page Speed
Example
Conclusion
Technical SEO
Technical SEO refers to the process of
optimizing a website's technical aspects
Search engine crawlers can easily access,
crawl, and index its pages.
The goal is to improve a website's search
engine rankings and visibility
you can improve its search engine rankings
and visibility, making it easier for potential
customers and visitors to find you online.
Key Elements of Technical SEO
Site speed and performance
Site structure
Mobile optimization
HTTPS and security
Page Speed
Page speed refers to how fast a web page
loads.
 Search engines, such as Google, consider
page speed as one of the critical factors in
ranking websites.
A faster page speed leads to a better user
experience
 helps to increase engagement,
conversions, and revenue.
Page Speed
A slow page speed can negatively impact
a website's search engine rankings.
 As users may leave the site before it
finishes loading.
 Therefore, it's crucial to optimize your
website's page speed as part of your
technical SEO strategy
Key Elements to Improve Page
Speed

Optimize images
Minimize HTTP requests
Improve server response time
Minimize code
Use a lightweight theme or template
Use browser caching
High search engine rankings
Testing Page Speed
Testing page speed is assessing the
performance of your website
Identifying areas that need improvement.
Monitor the behaviour of the particular
website
Test all the Pros and Crons of the website
in order to make further Improvement.
Tools for Testing Page Speed
Google PageSpeed Insights
Pingdom
Gtmetrix
Lighthouse

etc
Example
We consider two websites having
different URL and same content in them
As these are food delivering websites
They would also have Same type of
audience and different users accessing
these two Websites.
Example
Links of these Websites are:

https://www.cheezious.com/

https://www.frangle.pk/
The Web Pages of these websites are:
The Web Pages of two Websites
Description
These are the two websites usually
provding food services to their clients or
customers.
The Difference between them is the Page
Speed of their websites .
This is the Main Difference in the
customer incoming between both websites
One Website has:

betterPage Speed
Better User Interaction
Improve server response time
 Minimize code And is easy for user to use
it
Other Website:

Less Page Speed

Average Growth
Server Response time is not good
Not very easy or catchy for customer to
use it
Conclusion
Technical SEO’s Main factor is the page
speed of the certain website.
It can Increase the Page Growth of the
website.
By this certain website can grow or have
more and more user interaction or
customer.
 THE END
Thankyou