TOPIC: Concept of Corporate Social Responsibility

FACULTY: Faculty of Economics and Management

NAME:

MATRIC NUMBER:
 Corporate
Social
Responsibility
(CSR)

Corporate Social Responsibility (CSR)is a management concept whereby companies integrate social and
environmental concerns in their business operations and interactions with their stakeholders.

The purpose of corporate social responsibility is to give back to the community, take part in philanthropic causes,
and provide positive social value. Businesses are increasingly turning to CSR to make a difference and build a
positive brand around their company.

CSR plays a crucial role in a company's brand perception; attractiveness to customers, employees, and investors;
talent retention; and overall business success. A company can implement four types of CSR efforts: environmental
initiatives, charity work, ethical labor practices and volunteer projects.
Types of Corporate Social Responsibility (CSR)
1. Environmental CSR

· Recycling
· Waste reduction
· Reducing water consumption
· Reducing energy use
· Reducing plastic consumption
· Using renewable energy providers
· Reducing GHG emissions
· Adopting sustainable transport policies

Scrutinized closely for those areas where its environmental impact is disproportionately negative.
2. Philanthropy
 Companies can engage in social responsibility
by donating money, products, and services to
nonprofits.

 Consider donating money, time, or your

company's products based on their specific
needs.
 Legal, fair, and ensure decent treatment of the workforce

3. Ethical
Labor
Practices
Paying the living wage or training and developing your
employees are examples
 4. Volunteering
Provide Participating
employees in local causes
with or
resources to volunteering
volunteer time (and your
their time and staff's time) at
even their local events
expertise to demonstrates
non-profits the company's
and charities. sincerity.
Holdings Berhad
Fraser & Neave
The company has a turnover of
RM4 billion annually.
The company has been named as
the caring corporation due to its
Socially Responsible
CSR activities.
Malaysian
Company Example
products and beverages.
Malaysia when it comes to dairy
F&N is a household name in
 As part of the CSR Initiative, 100 Plus has been the Official Isotonic Drink of
the Badminton Association of Malaysia (BAM)

 And supporting the National Circuit Championships and other events

hosted by BAM.

 In the education program, the F&N Empowering Lives through

Education (ELITE) programme collaborates with Kassim Chin
Humanity Foundation (KCHF).

 Through the program, they were able to provide 600

poor households with tuition fees.
CONCLUSION
• Businesses of all sizes can choose to introduce a comprehensive CSR program or
selected initiatives and reap the associated benefits.

• No matter the size or maturity of your business, an investment in ethical

behavior and sustainable practices can improve your brand value, build
customer trust, grow your company, and improve the bottom line.

• Different organisations may employ different terminology based upon their

corporate history, geographic location, the specific form and format of their
disclosure combined with the needs and expectations of the target
audience/stakeholder.