Professional Documents
Culture Documents
Planning
• Long-term plan or strategic plan - set of goals that design the overall
direction of the company. It is an integrated strategy for strategic
goals.
• Short-term plan or tactical plan - a process of setting specific
strategies in a closer time frame that will ultimately reach overall
goals.
Long-term financial plans
• These are a set of goals that lay out the overall direction of the company.
• A long-term financial plan is an integrated strategy that takes into account various
departments such as sales, production, marketing, and operations for the purpose of
guiding these departments towards strategic goals.
• Those long-term plans consider proposed outlays for fixed assets, research and
development activities, marketing and product development actions, capital structure,
and major sources of financing.
• Also included would be termination of existing projects, product lines, or lines of
business; repayment or retirement of outstanding debts; and any planned
acquisitions(Gitman & Zutter, 2012).
Short-term financial plans
• Specify short-term financial actions and the anticipated impact of those actions. Part
of short-term financial plans include setting the sales forecast and other forms of
operating and financial data. This would then translate into operating budgets, the
cash budget, and pro forma financial statements (Gitman & Zutter, 2012).
• For the purpose of this topic, emphasis will be made on short-term financial planning.
The Importance of Financial Planning
• Competition (external)
• Suppose you are selling bread and you know that each person in your community
eats an average of one loaf of bread a day. The population of your community is
500 people. If you are the only person selling bread in your town, then your sales
forecast is 500 units of bread. However, you also have to take account your
competition. What if there are 4 other sellers of bread? You will need to have to
divide the sales between the 5 of you. Does this mean your new forecast should be
100 units of bread? Not necessary. You should also know the preference of your
consumers. If more of them would prefer to buy more bread from you, then you
should increase your sales forecast.
External and Internal Factors Influencing Sale
The formula for EFN is: EFN = Change in Total Assets – (Change in Total
Liabilities + Total Change in Stockholders’ Equity). If the EFN is on the
liabilities and stockholders’ equity section and the amount is positive, there
will be additional financing. However, if the amount is negative there will be
excess cash.