.

PRESENTATION INCLUDES

History

Value

strategy

Brand identity & visuals

 BRAND HISTORY AND STORY

 Gucci is one of the most renowned and luxury brands in the

world today, a genuine global reference for fashion and
accessories, and a benchmark for a modern, innovative business.

 Gucci was found in Florence in 1921 by Guccio Gucci, an

Italian high-end luxury brand and fashion house that includes
bags, ready to wear clothes, footwear, homemade decorations
and accessories.

 In 2019, Gucci operated 487 stores for 17,157 employees, and

generated €9.628 billion in sales (€8.2 billion in 2018).
 Why Gucci has 2 logos?

 Aldo Gucci, son of the founder Guccio, joined the family

business in 1933 and it was at this he created the logo for his
father. He picked the two G's as the direct reference to his
father's initials.
 Aldo did this to make the founder's contributions memorable
and visually timeless.

 The official Gucci logo hasn't changed much since the 1930s,
when one of Gucci's sons recreated his father's mark.
 The official Gucci symbol is the iconic double G created by Also
Gucci. The sans-serif typeface combined with the unique link-
like design makes this emblem impossible to forget.
Gucci’s Color
palette 15%

THREE HORIZONTAL LINES: TWO GREEN LINES

AND A RED STRIPE IN THE MIDDLE.
40%
FONT
THE WORDMARK IS EXECUTED IN A SMOOTH TYPE 20%
AND APPEARS EXTREMELY ELEGANT.

THE FONTS APPEAR TO BE VERY CLOSE TO

GOLDEN BOLD. THE FONT REFLECTS THE BRAND’S
CONFIDENCE AND STYLE.
25%
 BRAND IDENTITY

innovat
ive
busines
s.
genui
Acces ne
sories global

fashio
n

The brand is also known for creating leath

goods, jewelry, accessories, perfumes and
clothes.
 BRAND
VALUE

 Gucci has confirmed its top position in the Brand 2022

Top 30 Most Valuable Italian Brands ranking by
Kantar, which measures the value of brands by
combining financial data with brand equity research.

 The fashion house leads the list for the fourth year with
a brand value that increased 12 percent to $37.9 billion
compared to 2021.
 Brand Strategy

Gucci’s strategy to be the hottest brand is to promote

inclusivity: appealing to everyone, rather than a specific gender.
To that end, the Italian luxury house offers its customers more
ready-to-wear to best capitalize on fashion trends.

• Gucci balances its assortment by dividing its offerings: 40%

trend-oriented articles and 60% classic styles.

• Gucci is part of the group of brands spearheading sustainable

fashion. It would be beneficial for the Italian brand to highlight
this effort to boost its image as an eco-conscious company.
 BRAND STRATEGY

 Gucci's success can be attributed to its focus on

creating a strong brand identity, creating a unique
customer experience, and investing in digital
marketing.
 Through these strategies, Gucci has been able to create
a strong, positive image that resonates with customers
around the world.
FASHION IS ABOUT STYLE, SELF-EXPRESSION, AS JEAN-NOEL KAPFERER.
GUCCI IS NOT GOING TO STOP US FROM WANTING MORE.
THANK YOU!
BY: HABIBA ELSAYED

ROAA MEHAWED