Brand

Management

By Aavani Sutheesh
D3 English
Roll number. :14
 PART 1:
Origin

Table of Contents PART 2:

Position in market

PART 3:
Marketing strategy

PART 4:
How they competes
SITWELL FINANCIAL

Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.

Under the direction of Aldo Gucci (son of Guccio), Gucci became a
ORIGIN worldwide-known brand, an icon of the Italian Dolce Vita. Following
family feuds during the 1980s, the Gucci family was entirely ousted
from the capital of the company by 1993. After this crisis, the brand
was revived with a provocative 'Porno Chic' props. In 1999, Gucci was
acquired by the French conglomerate Pinault Printemps Redoute.
During the 2010s, Gucci became an iconic 'geek-chic' brand.

In 2019, Gucci operated 487 stores for 17,157 employees, and generated
€9.628 billion in sales (€8.2 billion ).
SITWELL FINANCIAL

Gucci
ABOUT
GUCCI Trade name: Gucci

Industry: Fashion
Founded: 1921; 100 years ago
Founder: Guccio Gucci
Headquarters: Florence, Tuscany, Italy
Number of locations: 487 (2019)
Number of employees : 17,15
TAGLINE: " 𝓠𝓾𝓪𝓵𝓲𝓽𝔂 𝓲𝓼 𝓻𝓮𝓶𝓮𝓶𝓫𝓮𝓻𝓮𝓭
𝓵𝓸𝓷𝓰 𝓪𝓯𝓽𝓮𝓻 𝓽𝓱𝓮 𝓹𝓻𝓲𝓬𝓮 𝓲𝓼 𝓯𝓸𝓻𝓰𝓸𝓽𝓽𝓮𝓷

LOGO
Products
Product categories: ready-to-wear,
shoes, handbags, accessories,
jewellery & watches, beauty, home
decor
POSITION IN MARKET

DISCOVER THE 15 BEST LUXURY

BRANDS ONLINE IN 2021
SELECTED GUCCI TOP RANKING
BRAND. IT HAS BEEN MAINTAINING
THIS POSITION FOR YEARS.
 MARKETING STRATEGY

Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather
than a specific gender. To that end, the Italian luxury house offers its customers more ready-to-
wear to best capitalize on fashion trends.

Gucci balances its assortment by dividing its offerings:

01 40% trend-oriented articles and 60% classic styles.

Gucci is part of the group of brands spearheading sustainable

02 fashion. It would be beneficial for the Italian brand to highlight this
effort to boost its image as an eco-conscious company.
 How they
compete.

Gucci is so expensive thanks to the brand’s rich heritage and smart business strategy. The
Italian brand combines unique elements of design and clever marketing to create consumer
desire and high demand. But, there’s much more than that…
Gucci is a brand that instantly evokes a sense of prestige, status, and desirability.
Nowadays, Gucci is perceived as a brand name that confers the wearer with instant social
status.
Thank you!