• Gucci is an Italian luxury brand of fashion and leather goods.

It was founded by
Guccio Gucci in Florence, Tuscany, in 1921.
• Guccio Gucci most notable innovation was burnishing cane to create the handle of
the Bamboo Bag, which was inspired by a saddle’s shape.
• The company soon became a leading brand due to its new and unique designs; many
artists specifically request them to make some most popular selling designs just for
them.
• Domenico De Sole was appointed CEO of the company in 1995, transforming the
company into a fully public company.
• In 1981 Gucci presented its first-ever runway show in Florence.
• Gucci sales soared 42% in 2017 and 33% in 2018 with a rebound in demand from
Chinese consumers.
• The current net worth of Gucci is more than $15 billion.
• Its product lines include handbags, ready-to-wear, footwear, and accessories,
makeup, fragrances, and home decoration.
 GUCCI ON SOCIAL MEDIA

• Gucci is considered to be the King of social media. It dominates the world of social media with
its mix of pop-culture and high fashion.
• Gucci has more than 40 million followers on Instagram and it uses the platform for brand
promotion as well as user engagement.
• They have accounts in YouTube, Twitter, Facebook and Tumblr.
• Having accounts and being active on a wide variety of social platforms increase their brand
reach tremendously.
• Consuming and creating content on social media is a way of life for the Millennial generation.
Gucci accomplishes this perfectly.
 How does Gucci reach its audience?

1. Gucci Website Redesign and Relaunch – transformed the ecommerce experience

• Gucci’s online store features ready-to-wear collections that are curated as they appear on the runway.
• The site offers free returns, find-in-store options, product information and gift wrapping. Gucci also places
customer services options on each product page, so that customers can easily get in touch with salespersons.
 CONT…..

2. Gucci Publishes Image-Driven Content

• Its website features a plethora of visual content featuring the brand’s

collections and campaigns.
• The product pages are filled with high-quality images of its products.
Additionally, these images can be viewed in multiple angles and
consumers can zoom in on the photos.
• Gucci’s high-quality images and attention to detail prove that it’s a
luxury brand, that’s a cut above the rest.

Gucci Instagram
3. Brand Visibility and Popular Culture

• Lady Gaga’s rendition of the National Anthem at the 2016 Super Bowl.
During her performance, she wore glittery red Gucci suit pants and white
and blue platforms, designed by Alessandro Michele.
• Gucci had another noteworthy collaboration with Beyonce in her famous
video “Formation.” The video featured Beyonce with an array of female
dancers clad in similar custom-made Gucci crop tops, leggings and high-
waist booty shorts.
• Fast forward to her ground-breaking album “Lemonade,” she wore a Gold
Gucci suit from the Spring 2016 collection.
• These celebrity collaborations show Gucci’s dedication to be a part of
popular culture.
4. #GucciGram: collaboration with Instagram’s best visual artists

• The #GucciGram features a series of artworks inspired by Gucci’s house prints

created by Insta-famous and up-and-coming Instagrammers.

• According to Gucci’s Alesandro Michele, “#GucciGram is a starting point to tell

different stories, which are all united by a great freedom. Today creativity is often
born and finds its voice in digital media, a vital source of visual culture.”

• The campaign resulted in an online platform where artists from around the world
were able to creatively express their interpretations of Gucci’s patterns.
5. That Feeling When Gucci: uses memes to sell wristwatches

Gucci launched the new Le Marche des Merveilles collection of watches. The brand commissioned
a handful of famous Internet artists or designer.
The campaign, called—That Feeling When Gucci or #TFWGucci— was adapted from a popular
meme.

These pieces are just a few of the photos released by Gucci in their irresistible online campaign.