A case study of ethical issue at Gucci

in Shenzhen, China

Presented by:
Siddharth Sonar
M-35
Introduction
• Gucci is a multinational company with over 270 directly operated stores worldwide,
serving customers of elite goods, and generating billions of dollars revenue per year. It
has an iconic, even noble, luxury brand image.
• Gucci was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under
the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an
icon of the Italian dolce vita period.
Problem Statement
• excessive working hours
• no compensation for these hardships
• excessive restrictions on employees behavior
a) obtain permission before getting a drink
b) strict limitations on toilet time
Possible solution
• Action coordinated by Gucci
• Action by employees
• Action by the Chinese government
• Action by foreign government
Conclusion
Key Takeaways
• - Ethical decision-making is crucial in business to maintain trust and reputation.
• - Companies must prioritize the well-being and rights of workers in their supply chains.
• - Transparency and accountability are essential in addressing and resolving ethical issues.
Importance of Ethical Decision-Making
• Ethical decision-making is not only a moral imperative but also a strategic business
practice. It helps companies build trust with stakeholders, attract and retain customers,
and maintain a positive reputation. By prioritizing ethics, companies can create a
sustainable and responsible business model that benefits both society and their bottom
line.