• Subject - Business Communication Skills

• Lecture - Ms. Thisuri Liyanage

• Assignment Number - 02 (Group assignment)
• Group members - G.P.T.Manodya, H.M.S.Sasindiya, D.M.K.Laksan
• Topic - Fashion Brand
 Content

01 Introduction 09 Strategy
02 Creator 10 Strength
03 Gucci Family slogan 11 Opportunities
04 Mission 12 Weakness
05 Target audiences 13 Success and Expansion
06 Celebrities who wear Gucci brand 14 World wide branch network
07 Product 15 Fashion shows
08 product prices 16 Advertising
Let’s move on……
 Introduction
• Gucci is an Italian company
founded in Florence.

• Considered to be the most

recognizable fashion.

• Brands all over the world.

• Gucci is known for high-quality

leather products and hand
making shoes.

• Gucci accelerated
internationalization in 1989.

• At present, Gucci is operating 450

stores worldwide.
 Creator

Gucci was born 26th of March in Florence.

He served until 2nd January 1953. He was
an Italian business man and fashion
designer is the founder of The House of
Gucci and son of an Italian merchant from
the county’s northern manufacturing
region.

Guccio Gucci
 Gucci Family slogan

‘We think that quality is crucial in giving the

customers an idea of the best product available.’

Mission
‘To become a group leader in the luxury
market at world- wide level through: putting
into effect and maintaining
Target audiences

• Middle- Aged

• High Income

• High Status

• Businessman

• celebrities
Celebrities who wear Gucci brand
 product

• Gucci initially was into the leather

fashion accessories. But later drifted to
high class dresses for women, men’s
apparel, accessories including hand
bags and wallets for men and women
and also shoes and them later on
watches

• It also includes babywear which is

comfortable and fashionable

• It also has a wide range of home

products that includes bedding,
furniture and wallpaper
 product prices

• Evening wear shoes would start at around

$910

• Sneakers Would start around $580

• Women’s wear clothing would start at

around (shirts and shorts) $790

• Men’s wear clothing would start at around

(shorts and shirts) $480
• Gucci watches would start around $800
Success and Expansion
• In 1990s, Gucci decided to extend beyond its ‘mature’ style
in creating a trendy brand. The vision of the company is that
Gucci has become a beautiful symbol of maturity with
aristocratic lines, and no longer a boring icon.

• In few years, the company spent a lot of built new stores

and so it came through the global economic bump of 1998.
The international expansion permitted brand development.

World wide branch network

Europe, Asia Pacific, Australia, Hong
Kong, Japan, Singapore, Switzerland
and U.S.
 Strategy

• To build one business plan.

• To understand the taste of the people.

• To focus on meeting with employers.

• To consider their ambition and the target

 strengths

• Very strong brand image.

• Control its distribution channels.

• Strong chain value with suppliers and

retailors.

• Directly operated stores.

• More control its distribution process.

 Opportunities

• Creating competitive advantage in

different business segments

• The emerging luxury markets in

growing economic from Asia.

• The need to expand and create more

luxurious products arise.

• Introduce More wearable technology

items
 Weakness

• Big range of products produced in mass

and it is had to maintain a profit with
the product which are not sold

• Expensive, hard to achieve a medium

salary class market

• Always in trend, cannot always

guarantee a good profit with every
change in style

• High street store and very expensive to

maintain.
 Fashion shows

Fashion is actually split into four seasons. These

are Spring/Summer, Autumn/Winter (or Fall in fall and winter collection
the US), Resort and Pre-Fall. The two main 2021-2022
seasons are Spring/Summer (SS) and
Autumn/Winter (AW)

But as of today, Gucci has decided to limited

their fashion shows up to two

There are 05 fashion market segment. And they

are Haute Couture Fashion, Luxury Fashion,
Ready-To-Wear Fashion, Fast Fashion, Economy
Fashion. of these, the Gucci brand only works
under the ready to wear collection. spring and summer collection
2020-2021
 Advertising

• The company advertises through

Media, Magazines, Television, Posters
and etc.

• in particular they have been given

more attention, for promote their
product through the instagram
Thank you