Business Studies

Information on Gucci
Name and Background of the company
• Gucci, is an Italian fashion house.
• Gucci was started in 1909 by Guccio Gucci.
• In 1938, Gucci grew bigger, and a small shop opened in Rome.
• In 1947, Gucci made the bamboo-handle handbag, which is still used.
In the 1950s, Gucci also made the striped webbing (a type of
material), and the suede and metal moccasin shoes.
Founder and the location of the parent
company
• Gucci was started by Guccio Gucci (1881 – 1953) in Florence in 1909.
• In 2014, Gucci is overseen by its parent company, Kering, with Frida
Giannini as the creative director. Giannini’s designs are known for
combining a light, modern feel with the traditional patterns of the
Gucci brand.
Type of Company
• Gucci is a luxury fashion brand, manufacturing and distributing
leather goods, shoes, ready-to-wear, silks, timepieces and fine
jewellery.
• The Company operates stores worldwide and wholesales its products
through franchisees and upscale department stores.
• Gucci is a Private limited company.
Factors of Production Involved
• Gucci owns a lot of land.
• It also owns capital assets like factories and offices.
Line of product
• Gucci product line ranges from handbags, shoes, ready to wear
products, jewellery, watches and other accessories.
• It has products for men, women and children.
• It has great length in each of the product category.
Value of shares of Gucci
• The Value of Shares in Gucci is an astounding 7.4 Billion Dollars.
Competitors of Gucci
• Chanel
• Christian Dior
• Burberry
• Prada
• Ralph Lauren
More info on Gucci
• In 1954 Gucci merged with Balmain, which made it one of the biggest
luxury houses.
• Gucci stayed as one of the biggest luxury clothes companies in the
world, until the late 1970s, when some bad business decisions and
family arguments almost made the company bankrupt.
• Gucci has established a joint venture with leather goods firm Arte &
Pelle, one of its historical suppliers.
• Gucci holds a 51% stake in the new company, called GARPE –Gucci
Arte & Pelle.