Company Profile

The name Gucci conjures a vibe of exclusivity and prestige, an Italian brand of quality. As
one of the world’s leading purveyors of personal luxury goods, Gucci stands for more than
just fine quality shoes or suits. GUCCI was founded in Florence, Italy, in 1921 when Guccio
Gucci opened an exclusive leather and luggage shop to cater to a highbrow clientele. With a
renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and
distributes highly desirable products such as leather goods (handbags, small leather goods,
and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery etc and has become
one of the world's leading luxury fashion brands. From Los Angeles to Paris, the Gucci label
is lighting up the runway and becoming the single most respected label in the world. From
their incredible handbag designs to their super sexy floor length gowns, Gucci is offering an
elusive mix of casual styles and runway chic designs for men and women all over the world.

Gucci products are sold exclusively through a network

of directly operated boutiques (284 at March 2010) and a small number of selected
department and specialty stores. Within the last decade, Gucci has expanded the label
significantly. Gucci is just one division of the Gucci Group (PPR), which is a parent company
to world renowned labels such as Yves Saint Laurent, Stella McCartney Balenciaga.

The European Business Press Federation recognized Gucci's

business achievements in 1998, selecting it as European Company of the Year from among
4,000 other companies.

Product Range

Product range of Gucci includes:

Gucci jewellery

 Rings
 Bracelets
 Earrings
 Diamond
 Necklaces

Gucci clothing

 For women
 Tops
 Denim
 Skirts
 Leather
 Pants
 Jackets
 Dresses
 Coats
  For men
 Pants
 Denim
 Shirts
 Leather
 Jackets
 Knits and sweaters
 Suits
 Coats

Gucci handbags

 Clutches
 Top handles
 Totes
 Hobos
 Messenger bags
 Exotics
 Shoulder bags

Gucci purses

 Bi-fold
 Card cases
 Coin purses
 Continental
 Wristlets
 Flap French
 Mini wallets
 Money clips
 exotics

Gucci belts

 Casual
 Dressy
 Wide
 Signature of web
 Exotics
 Reversible

Gucci shoes

 Boots
 Sandals
 Sneakers
 Thongs
 Lace ups
  Drivers
 Slides
 Moccasins

Gucci watches

 Digital
 Chronograph
 Leather
 Stainless steel

Gucci sunglasses

 Aviator
 Wrap
 Gucci eye web
 Oversized
 Polarised

Gucci baby

Gucci fragrance

Gucci luggage

Marketing strategy