Pre-Test

Ǫuestions

7 types of Logo
1 Lettermark (Monogram)
● Lettermark are logos that consist of letters, usually brand initials.
● A typography-based logo that’s comprised of a few letters, usually a
company’s initials.
● Keyword: lettermark = It can be abbreviation or acronym from brand or company
initials.
● Examples:
 Wordmark (Logotype)
2 ●
●
Wordmark are logo that create from or for word.
The word that use for logotype has function for succinct, distinct, and unique
from others.
● Keyword: Wordmark = Brand or company logo is not create for initials,
abbreviation, or acronym. It can be spell like a ‘word’, a ‘name’, or really word.
● Examples:

3 Pictorial Mark
● A pictorial mark is an icon-based logo.
● Icon is a sign with simply form that represent of object in reality.
● Advantage: easy for recognizable.
● Examples:
4 Abstract Mark
● It is logo that generate from shape.
● It called ‘abstract’ because logo form that we can think not refer to an object.
● Logo form is make based on design principles.
● Examples:

5 Logo Mascot
● Mascot are logos that involve an illustrated character.
● It rarely find a logo mascot because just use for supporting the main
company/brand logo.
● Examples:
6 Combination Mark
● Logo combine with 2 element consist of wordmark and pictorial mark.
● Example:

The Emblem
7 ● These logos tend to have a cultural appearance about them that can make a
striking impact, thus they are often the go-to choice for many schools, organizations
or government agencies.
● While they have a classic style, some companies have effectively modernized the
traditional emblem look with a logo designs fit for the 21st century.
● Example: