4 day

th

Leadership and School Public Relation

 Leadership and School Public Relation

• Prepared by
MARIZ F. DACULA
MAED-EDUCATIONAL MANAGEMENT
Topics:
• 1. The Changing Faces of Leadership
• 2. School Leadership
• 3. Developing Educational Leadership for 21st century
• . A. Educational Leadership Program
• B. Characteristics of an effective Educational Leadership Program
• C. . Characteristics of an effective Educational Leadership
Development Program
The Changing Faces of Leadership
1. Influence –
•  1. Influence –Leaders must move their charges to action by
aligning them with the company’s values.  Influence is the key to
building strong culture, which is quickly becoming as important
as strategy to global organizations.  Command and control are
outdated tools in this regard, and instead new skills must be
attained such as empathy, story telling and system wide
mentorship.  To be competitive, power and innovation must be
dispersed throughout the organization. 
2. Finesse –
• This requires a sense of emotional talent or finesse.  Leaders
need to feed their mind the right stuff, so they can respond to
adversity with innovative thinking.  They need to possess clear
communications channels with managers, to understand assets
that can quickly be brought to bear when adversity strikes. 
When they implement them, they need to balance the emotional
and financial impacts it will have on the enterprise.  
3. Agility –
• Technology driven industry changes require legacy companies
to radically shift their strategies, adopt emerging technologies
and kill off out-of-date models.  Consumers are empowered
with information now, changing how they buy and influence
others. 
4. Creativity 
•  It is one’s ability to produce original work that is appropriate to
the situation. 
School Leadership
• School leadership aims to get the best out of teachers and students. It
can fall under either transformational or instructional/pedagogical.
Transformational leadership pertains to big-picture vision and structural
reorganization, while instructional leadership refers to establishing the
importance of teaching and learning to improve outcomes. School
leadership roles include responsibilities that encompass both
leadership (such as goal-setting or teacher evaluation) and
management duties (resource management, teacher deployment) .
Educational Leadership Program
• The Educational Leadership Program of the School of Education and
Human Development (SED)  seeks to develop principal-leaders and
teacher-leaders. It is meant primarily for educators who are
occupying or who are being prepared for leadership and key
academic and administrative positions in their schools, especially
those in basic education. The curriculum for the program intertwines
courses in education, psychology, and values-based school
leadership and management and puts all of them at the service of
the key tasks of teaching, learning, and the development of students
into whole persons.
• It includes discussions of the principles, processes, and
practices involved in managing and organizing different early
childhood education programs. ... These aspects and issues
are studied using a framework that views a school both as an
organization and as a community.
Characteristics of an effective Educational
Leadership Program
• Key Components of a Leadership Training Program
• Training on building your “bench.” Leaders are part of the long-term strategic
organ of your organization. ...
• Learning about goal setting. ...
• Improving soft skills. ...
• Time management training. ...
• Learning to delegate effectively. ...
• The art of giving and receiving feedback. ...
• Follow-up and/or coaching.
Characteristics of an effective Educational
Leadership Development Program
• Coaching is one of the best methods leaders can leverage to unleash
the full potential of their direct reports. Coachable moments happen
every day, and a leader with strong coaching skills can seize these
moments and turn them into valuable learning experiences. 
• 2. Accountability
• The most successful leaders know that their success hinges more on
their team’s performance than their own. Leaders are no longer
individual contributors and will be not be assessed that way. 
•  Change management training should be part of any leadership
development program to ensure that leaders can harness the power of
vision, provide strong leadership during any season and capitalize on
the transitional times to improve performance.
• Communication is not a skill that leaders can learn by just reading,
watching a video or listening to a presentation about it. In a leadership
role, communication happens at all hours of the day through large
presentations, one-on-one conversations, phone calls, text messages,
videoconferencing and, of course, emails. 
……End……