MASTER SEMINAR

ON
Women entrepreneurship and
economic empowerment

Presented By:
JYOTSNA
Roll No: 2108202002
2nd Semester
MBA (RM)
School of Agri- Business & Rural Management
Dr. Rajendra Prasad Central Agriculture University, Pusa,
Samastipur, Bihar
 INTRODUCTION
*Women entrepreneurs may be defined as the women or a group
of women who initiate, organize and operate a business
enterprise.
*The government of India has defined women entrepreneurs as
an enterprise owned and controlled by women having a
minimum financial interest of 51% of the capital and 51% of
the employment generated in the enterprise to women.

Source: Factors affecting the trouble of women entrepreneurs,a case study of india, A. Anitha
Research scholar, bharathiar university, coimbatore,
 OBJECTIVES OF THE STUDY
*To access the status of women entrepreneurship
in India.
*To identify the factors affecting women
entrepreneurship.
*To identify challenges & difficulties confronted
by the women entrepreneurs.
 STATUS OF WOMEN
ENTREPRENEURSHIP IN INDIA
* India has been ranked among the worst performing countries in
the area of women entrepreneurship in Gender-focused global
entrepreneurship survey, in July 2013 by PC maker Dell and
Washington based consulting firm Global Entrepreneurship and
Development Institute (GEDI).
* As per the survey of 17 countries, India ranks 16th, just above
Uganda.
* As per the third all- India census of Small Scale Industries, only
10.11% of the micro and small enterprises were owned by
women, and only 9.46% of them were managed by women.
* While the number of women operating their own business is
increasing globally
 FACTORS AFFECTING WOMEN
ENTREPRENEURSHIP

Factors Affecting the Women Entrepreneurs

Source: Factors Affecting the Trouble of Women Entrepreneurs: A CaseStudy on India(
(PDF) Factors Affecting the Trouble of Women Entrepreneurs: A Case Study on India | DR.
SRITHARAN RAJENDRAN - Academia.edu)
Success Story of Women
Entrepreneur
 Navalben Dalsangbhai
Chaudhary
(62-year-old woman from Gujarat )

* She is from the village of Nagana in the district of Banaskantha, defied all odds,
to cause a mini-revolution in her district.
* She made a record by selling milk worth Rs 1.10 crore in 2020, earning a profit
of Rs 3.50 lakh per month.
* In 2019, she sold Rs 87.95 lakh worth of milk.
* The 62-year-old says she has four sons but they earn much less than her.
* Navalben, who milks her cows every morning, now has fifteen employees
working at the dairy for her.
* Her story brings focus to the women entrepreneurs from small or rural towns
who are making a very solid impact. Here we will talk about a few such women
who have been defying odds by working against the stereotypes of society by
working towards their own business empires.

Source: Successful Women Entrepreneurs From Rural India (indiatimes.com)

 Gunavathy Chandrasekaran
(41-year-old from Tamil Nadu)
* Gunavathy, taught herself how to turn paper
scraps into beautiful pieces of art, determined
to be independent financially and to find
success.
* She steadily gained pace. Today, she
entrepreneur sells quilled artwork such as wall
art, greeting cards, miniature figurines,
jewellery, and much more under the brand
name Guna's Quilling.
* In 2015, she was invited by the British Council
to address a gathering about growing as a
successful entrepreneur. She is also part of the
Quilling Guild, a UK-based group for quilling
experts,
Source: according
Successful toEntrepreneurs
Women a report.  From Rural India (indiatimes.com)
 Anita Devi

* Known as the ‘Mushroom lady of Bihar,’ started growing

mushrooms in 2010 to earn for her family.
* Today, she runs ‘Madhopur Farmer’s Producers Company.
* Fighting the ridicule she initially faced by her villagers, she has
now helped many other women earn their livelihood through
mushroom cultivation.
* She works with many NGOs and SHG’s to help the women across
the state of Bihar.
* This woman entrepreneur has not only changed the fortune of
her family but also helped many women in her village and
surrounding towns.

Source: Successful Women Entrepreneurs From Rural India (indiatimes.com)

 CHALLENGES CONFRONTED BY
WOMEN ENTREPRENEURS
* Family ties(Balance between family and career)
* Male dominated society
* Lack of education
* Self-Confidence
* Socio-Cultural Barriers
* Risks Related to Market
* Mobility Constraints
* Business Administration Knowledge
* Financial Assistance
* Training Programs

Source: PROBLEMS AND CHALLENGES FACED BY WOMEN ENTREPRENEURS IN INDIA - A STUDY,

North Asian International Research Journal of Social Science & Humanities(
(PDF) PROBLEMS AND CHALLENGES FACED BY WOMEN ENTREPRENEURS IN INDIA -A STUDY (rese
archgate.net)
 CONCLUSION
* It can be said that today we are in a better position wherein women participation
in the field of entrepreneurship is increasing at a considerable rate.
* These include balance between family and career, socio-cultural barriers, male
dominated society, illiteracy or low level of education, dearth of financial
assistance, lack of technical knowhow, marketing and entrepreneurial skills, lack
of self-confidence and mobility constraints.
* Despite the increased gender parity in the workforce today, few women attain
top management positions in large corporations.
* These women entrepreneurs have an average age of forty to 60 years because
they have had previous careers in other areas. Their primary goal is not
monetary gains but rather personal satisfaction and achievement.
* Social and political developments in India have also been responsible for
determining the role of women in a changing society.
* Women sector occupies nearly 45% of the Indian population so effective steps
are needed to provide entrepreneurial awareness, orientation and skill
development programs to women.