Dr.

Ehsan ul Hassan
Characteristics of Individualistic Cultures
1. Being dependent upon others is often considered shameful or
embarrassing
2. Independence is highly valued
3. Individual rights take center stage
4. People often place a greater emphasis on standing out and being
unique
5. People tend to be self-reliant
6. The rights of individuals tend to take a higher precedence
An Unanswered Question????
 Bottom Line
• In individualistic cultures, people are considered "good" if they
are strong, self-reliant, assertive, and independent.

• This contrasts with collectivist cultures where characteristics like

being self-sacrificing, dependable, generous, and helpful to others
are of greater importance.