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  • Brand Crisis

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    Aaqib IOBM
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    A brand crisis occurs when a brand's image is compromised, either intentionally or unintentionally, and every brand is vulnerable to crisis as their fame grows. There are five strategies to restore a brand's image after a crisis: denial, evading responsibility, reducing the offensiveness of the event, taking corrective action, or expressing mortification.

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    A brand crisis occurs when a brand's image is compromised, either intentionally or unintentionally, and every brand is vulnerable to crisis as their fame grows. There are five strategies to restore a brand's image after a crisis: denial, evading responsibility, reducing the offensiveness of the event, taking corrective action, or expressing mortification.

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    5 views5 pages

    Brand Crisis

    Uploaded by

    Aaqib IOBM
    A brand crisis occurs when a brand's image is compromised, either intentionally or unintentionally, and every brand is vulnerable to crisis as their fame grows. There are five strategies to restore a brand's image after a crisis: denial, evading responsibility, reducing the offensiveness of the event, taking corrective action, or expressing mortification.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Brand Crisis

    Brand Crisis
    • When the brand Image is
    compromised
    • Intentional or Unintentional
    • Every brand is vulnerable to crisis.
    • The vulnerability grows with the
    fame of brand
    Five image Restoration
    Strategies
    1. Denial
    2. Evasion of Responsibility
    3. Reducing the offensiveness of event
    4. Corrective action
    5. Mortification

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