Managing

Reputation Risk
Pertemuan 11 - 13

By Zera Edenzwo Subandi, S.I.Kom., M.I.Kom

Sumber Buku :

Crisis, Issues, and Reputation

Management

Andrew Griffin
Bab 10-15
 Sub CPMK
Pert 11 :

Mahasiswa mampu menganalisa kasus yang terjadi untuk memprediksi dan

mencegah resiko yang akan dihadapi

Pert 12 :

Mahasiswa mampu menganalisa masalah terhadap resiko yang akan dihadapi

sebagai persiapan yang harus dilakukan untuk hal terburuk terkait sebuah isu
dalam organisasi

Pert 13 :

Mahasiswa mampu menganalisa aspek-aspek yang diperlukan dalam pembentukan

citra dan reputasi pasca krisis
Six steps of Managing Reputation Risk

01 02 03
Predicting Preventing Preparing
Predicting Preventing Preparing for Acute
Reputation Risk Reputation Risk Reputation Risk

04 05 06
Resolving Responding Recovering
Resolving Risk to Responding to Recovering from
Reputation Immediate Reputation Damage
01 Predicting
Predicting
Reputation Risk
 Predicting Reputation Risk

1 2 3 4 5
The external The Analyzing risk Reputation Lessons
reputation risk internal
radar and risk from the
reputation assessment
horizon past
scanning risk radar
02 Preventing
Preventing
Reputation Risk
 Preventing Reputation Risk

1 3

Behavioral
change through
Reputation risk Corporate
'soft'
architecture – Citizenship
intervention
'hard'
intervention
03 Preparing
Preparing for Acute
Reputation Risk
Preparing for Acute Reputation Risk

Who sould own and manage crisis

preparedness ?

What does a crisis-ready organization

look like ?
04 Resolving
Resolving Risk to
Reputation
 Resolving Risk to Reputation
1 2 3
Issues Management Issues Management Issues Management
/ Issues Resolution Competence
Process

4 5
Issues Strategy Change as an Issue
Development Management Strategy
05 Responding
Responding to
Immediate
 Responding to Immediate

1. Strategic Crisis 2. The Wider Crisis

Decision-Making Communication Response

3. Crisis Media 4. Communication Working

Management with Other Functions
06 Recovering
Recovering from
Reputation Damage
 Recovering from Reputation Damage

1 2 3
Reviewing
Rebuilding Trust Changing The
Performance and
Improving and Reputation Organization
Preparedness
THANK YOU 