H2G0!

LIVE BETTER WITH CLEAN WATER

by: GOAL DIGGERS

PRODUCT NAME: H2G0!

BRIEF DESCRIPTION OF THE PRODUCT: H2G0! is a lightweight-portable household water purifier that
is capable of eliminating unwanted contaminants from your water source, making it potable.
FUNCTION: To remove unwanted tastes, wastes, and odor from water and to make it clean, fresh-
tasting, and safe to drink by removing harmful contaminants such as bacteria, chemicals, viruses and
parasites that may be present in the water source.
CUSTOMERS → END-USER:
Household members and homeowners: uses portable water filters as a backup or supplement to
their home water filtration system
Outdoor enthusiasts: Campers, hikers, backpackers, and travelers
Emergency responders: for emergency situations where clean drinking water may be scarce.
Government Agencies
 BEFORE the product, USER STORY
As a _______(type of user) I can ________ (some goal) [WHAT] So that ( some reason) [WHY]
[WHO]
An interview from one household that “I cannot forget how my children “So that they won't get any more
drinks tap water: suddenly become ill. They encounter diseases from the water. Health is
diarrhea and nausea for a few days. wealth, and water is the most
“As a regular citizen of a community, The doctors said they had cholera important thing we consume. But we
me and my family members drinks due to the water they drank. I was so are risking our lives because of the
water directly at faucets because we worried that it might happen again, water that isn’t really clean.”
cannot afford a filtering systems to be and now, I'm finding solutions on how
installed in our house.” to purify our water.”
As an outdoor enthusiast: I often find myself in remote regions So that I can rehydrate myself. The
where clean water is inaccessible, and I downside of this, however is that
have to depend on bottled water. Bottled waters are expensive and is in
limited amount only.
As Health Conscious: I have a sensitive stomach and would So that I wouldn’t get an upset
easily get sick when I consume stomach or be ill.
impure water. I need a water source
that is purified well.
 AFTER the product, USER STORY
As a _______(type of user) I can ________ (some goal) [WHAT] So that ( some reason) [WHY]
[WHO]

Continuation of the interview: “I can see now that my family and I “So that I am now relieved of my
drink clean, safe water. It filters all worries about getting any illness from
“As a regular water consumer, after unwanted things swimming in our tap water. This filtered water save our
researching a lot, I found out about water. And what I love the most about lives. Thank you, H2GO!”
H2GO, a brand that sells household this filter is its cheapness.”
and portable water filters. At first, I
am reluctant, but after more research
and testing, I found it to be the best
method for filtering our water.”
As an outdoor enthusiast: “I can now drink water from various “So that I can hike and go places
water sources since I already have a without worrying about rehydrating.”
portable water purifier.”
As Health Conscious: “I can now be less worried about
having stomach problems or getting
sick since the water is being purified
and filtered.”
VALUE PROPOSITION
H2G0!’s water purifier makes it possible to have access to to a potable water
without having to worry about your water source. Our goal is to provide a clean
& safe drinking water to each and every household. Here in H2G0! we believe
that through clean water, we can live better.
 DESIGN PEGS
SPECS/PHOTOS OF SIMILAR OR COMPETING PRODUCTS
VALUE PROPOSITION CANVAS
Gain Creators Gains

• Clean and safe

• Simple & easy to use water
• No maintenance • No waterborne
needed diseases
Customer Jobs
• Have access
Products & Services
to safe water
• Water
Light-weight Pains treatment
portable water Pain Relievers • Unwanted tastes from the through the
purifier water water purifier
• Remove unwanted tastes
form the water • No clean/purified water
• Helps remove harmful available
contaminants like bacteria
and chemicals