LESSON 08 VIDEO

ASSIGNMENT
GINA BAKEY
THE WALT DISNEY COMPANY

• What type of organization is it?

• Mass Media and Entertainment
• Hospitality and Tourism Industry
• What type of recreation or leisure activity is being
created?
• Theme park and water park attractions, cruise
lines, shopping centers, live entertainment
shows, musicals, Broadway productions and
streaming services
• What kind of programs are delivered through the
organization?
• Animation and live films, ABC and National The Walt Disney Company Logo
Source: (Soberman, 2022)
Geographic, Walt Disney World & Disneyland,
Disney+ & more!
• Which populations are the activities designed for?
•
 ECONOMIC, SOCIAL, ENVIRONMENTAL
IMPACT
Economic Impact
• $3 billion dollars annually
• Created jobs around the
world
• Attracts tourists to
destinations that helps
support local businesses
Social Impact Environmental
• Story-telling and beloved • Commitment to protecting the
characters become a part of planet
• Sets sustainable goals in the
today’s world
theme parks, studios, offices
• Strong commitment of giving
back to communities, charities,
and causes around the world.
WHICH SUSTAINABILITY ISSUES ARE ADDRESSED
BY THE WALT DISNEY COMPANY?

The Mission: Sustainable Goals:

• “The Mission of The Walt Disney Company is to • Reduce greenhouse gas emissions
entertain, inform and inspire people around the • Protect Water Resources
globe through the power of unparalleled
storytelling, reflecting the iconic brands, creative • Waste Management
minds and innovative technologies that make • Material Management
ours the world’s premier entertainment
company.” • Sustainable design
(Disney - Leadership, History, Corporate Social Responsibility, 2020) (Environmental Sustainability - Disney Social Responsibility, 2022)

Disney waste receptacles located in
Disney's Animal Kingdom Park in Orlando, FL.
Source: (Oliveros, K., 2021)
HOW IS THE ORGANIZATION
ADDRESSING THESE
SUSTAINABILITY ISSUES?
• In which locations are these issues being addressed?
• Disney Theme Parks & Resorts, corporate offices, studios,
Disney Cruise Line & more!
• What were some of the obstacles for the organization to
promote sustainability?
• Everyone must do their own part!
• What are some of the successes?
• Solar facilities in Walt Disney World powering 40% of
Disney 100% recycled shopping Disney Disney’s electricity.
parks. Orlando, Florida
Source: (Bakey, G. 2021) • Solar panels at Disney’s private island, Castaway Cay, and.
Hong Kong Disneyland
• Disney uses recycled material to package merchandise
(Disney Planet Possible: Sharing the Actions We’re Taking to Protect the Planet, 2022)
WHAT ARE OTHER SUSTAINABILITY
ISSUES BEING ADDRESSED BY THIS
ORGANIZATION?

•The Disney Company 5 Keys

•Safety
•Protection

•Courtesy
•Above and beyond the job

•Inclusion
•Everyone is welcome!

•Show
•Stay in character
Photo of the five keys of the Disney Company.
Source: (WDW News Today, 2021
•Efficiency
•Time and Resources
REFERENCES
• Dindral, A. (2018, April 27). New Study Finds The Disneyland Resort Generates $3.6 Billion For Region, Supports 65,700 Jobs - The Walt
Disney Company. The Walt Disney Company. Retrieved February 26, 2023, from https://thewaltdisneycompany.com/new-study-finds-the-
disneyland-resort-generates-3-6-billion-for-region-supports-65700-jobs/#:~:text=The%20Disneyland%20Resort%20is%20a,economic%20impact
%20study%20released%20today.
• D. (2021, March 13). Disney Updates Graphics for The 5 Keys with New "Inclusion" Key Taking Center Stage - WDW News Today. WDW News
Today. Retrieved March 21, 2023, from https://wdwnt.com/2021/03/photos-updated-the-5-keys-of-disney-logo-debuts-with-new-inclusion-key/
• Disney - Leadership, History, Corporate Social Responsibility. (2020, March 2). The Walt Disney Company. Retrieved February 26, 2023, from
https://thewaltdisneycompany.com/about/
• Disney Planet Possible: Sharing the Actions We’re Taking to Protect the Planet. (2022, April 4). The Walt Disney Company. Retrieved February
26, 2023, from https://thewaltdisneycompany.com/disney-planet-possible-sharing-the-actions-were-taking-to-protect-the-planet/
• Environmental Sustainability - Disney Social Responsibility. (2022, December 23). Disney Social Responsibility. Retrieved February 26, 2023,
from https://impact.disney.com/environment/environmental-sustainability/
• Oliveros, K. (2021, February 2). These New Trash Cans in Disney World Have a SPECIAL Purpose. The Disney Food Blog.
https://www.disneyfoodblog.com/2021/02/02/these-new-trash-cans-in-disney-world-have-a-special-purpose/.
• Soberman, M. (2022, August 31). The Walt Disney Company Reportedly Considering Amazon Prime-Style Membership Program - WDW News
Today. WDW News Today. Retrieved February 26, 2023, from https://wdwnt.com/2022/08/the-walt-disney-company-reportedly-considering-
amazon-prime-style-membership-program/