By- N Bharat Raj

BBA-Gen
 • About the brand
• 6 p's
• SWOT Analysis
Table Of • Competitors
Contents • Hourluxury USP
• Store Layout
• Colour palette
H O U R L U X U RY • Mood Board
 ABOUT THE BRAND
As a luxury watch brand, Hourluxury aims to offer
high-quality timepieces that appeal to consumers who
value fine craftsmanship, timeless design, and prestige,
Hourluxury watches feature high-end materials such as
precious metals, sapphire crystal, and premium leather
or alligator straps.

Minimalist Elegant Aesthetic

 VISION MISSION

Hourluxury's vision is to become the Hourluxury's mission is to create high-

world's leading luxury watch brand, quality timepieces that embody the perfect
recognized for its exceptional quality, balance of form and function, using the
timeless design, and exclusivity. finest materials and craftsmanship.
6 P'S OF
HOURLUXURY
HOURLUXURY
 PRODUCT

High-quality materials Design

Complications Exclusivity
H O U R L U X U RY
PRICE

Rs 9,80,000

Rs 1,50,000 Rs 3,00,000
H O U R L U X U RY
 PROMOTION

ADVERTISING EXPERIMENTAL SOCIAL MEDIA INFLUENCER

MARKETING MARKETING
H O U R L U X U RY
 www.hourluxury.com

WATCHES STRAPS
PRESENTATION

H O U R L U X U RY
 PLACE

Selective Distribution
Online presence

H O U R L U X U RY
International Reach
 PEOPLE

Craftsmanship Customer Service

Marketing
and
H O U R L U X U RY Sales team
 S W O T
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

High-quality High price point Expanding into new Economic downturns

materials and markets
craftsmanship Limited brand Increased
recognition Collaborations competition
Exclusivity
Offering Counterfeiting
Strong brand identity customization
 COMPETITORS

4,00,000-1,00,00,000 1,50,000- 5,00,00,000 15,00,000-20,00,00,000

Datejust,Daytona, Seamaster,Speedmaster, Calatrava, Complications,

GMT-Master Constellation Grand complications

Boutique layout Open layout Boutique layout

Authorized dealers Authorized dealers Authorized dealers

and boutiques and boutiques and boutiques
 1,00,000-10,00,000

Precious metals, sapphire

crystal, and alligator straps.

Boutique layout

Authorized dealers
and boutiques

H O U R L U X U RY
 STORE LAYOUT

Free Flow
H O U R L U X U RY
 COLOR PALLATE

H O U R L U X U RY
 O D
MO R
B O A
D

H O U R L U X U RY
HOURL UXURY