Module 3

Grade 8 Lesson 2
 Objectives:
1. Know the concept of propaganda;
2. Be aware of the existence of propagandas IN
THE COMMUNITY; and
3.Analyze the propaganda used in different
contexts
Clash
Inference
Vs
CONCLUDE
Inference
- inference is an educated guess.

Conclude
- logical judgment
Inference
Inference is something that uses facts to determine other facts.
It is done by examining the facts of a given situation and
determining what those facts suggest about the situation. For
example, if you come with a knife in your hand, I probably would
infer that you mean to do some harm to me. Inference can be
accurate or inaccurate, justified or unjustified, logical or
illogical.
 A conclusion is the next logical step in the information
series. A statement requires two conditions to serve as a
conclusion. First, it must be logically derived statement
from the information given. Second, It must not be
inferred from the given statement

Conclusion
The teacher infers that half of the students will pass
the quiz.

Infer
The teacher concludes that half of the students
passed the quiz.

Conclude
PRE-ASSESSMENT
PRE-ASSESSMENT
Questio A.
advertisement
B. commercial
n1
What particular technique is
used which is intended to C.
make consumers accept or
approve something without Announcement
looking closely at evidences? d. Propaganda
Questio A.
advertisement
B. commercial
n1
What particular technique is
used which is intended to C.
make consumers accept or
Announcement
approve something without
looking closely at evidences? d. Propaganda
 A. card stacking
Question
B. glittering
2
What type of propaganda uses generalities
appealing phrases which are
closely associated with
C. Name-
highly valued concepts and beliefs
calling
but without offering any
supporting information d. Soft soap
or reason?
 A. card stacking
Question
B. glittering
2
What type of propaganda uses generalities
appealing phrases which are
closely associated with
C. Name-
highly valued concepts and beliefs
calling
but without offering any
supporting information d. Soft soap
or reason?
 A. card stacking
Question
B. glittering
3
What propaganda technique is generalities
intended to damage the image of
the competitor by
C. Name-
using names that evoke fear or
calling
hatred such as, “racist, dictator,
and communist”? d. Plain folks
 A. card stacking
Question
B. glittering
3
What propaganda technique is generalities
intended to damage the image of
the competitor by
C. Name-
using names that evoke fear or
calling
hatred such as, “racist, dictator,
and communist”? d. Plain folks
 A. Loaded
Question Words
B. Plain folks
4
Which propaganda technique
presents a negative quality of C.
a person, entity, object,
or value to discredit it and Simplification
make the other option more d. Transfer
acceptable?
 A. Card
Question stacking
B. Glittering
5What propaganda Generalities
technique is used in the C. Name-
statement,
calling
“Things go better with
Coke”?
d. Plain folks
 A. Card
Question stacking
B. Name-calling
6
What propaganda technique
is commonly used in the C. Plain folks
world of advertising
because buyers are on the
lookout for real experiences? d. Soft Soap
 A. Glittering
Question Generalities
B. Name-calling
7
"I love visiting you folks in the
city because people are
wholesome,
C. Plain folks
hardworking, and family –
centered.” Which propaganda
technique is used in d. Soft Soap
the statement?
 A. BAndwagon
Question
B. Card stacking
8
Which propaganda technique
attempts to influence an audience
by using C. Loaded
words with strong emotional
appeal or may also portray words
stereotypes that
cannot be supported by concrete
d.
evidences?
Simplification
 A. Loaded
Question Words
B. Simplification
9
“A superstar mother talks about
her experience of using the diaper
that she C. Testimonial
prefers for her baby and the
advantages of using it.” What
propaganda
technique is used in the situation?
d. Transfer
 A. Card
Question stacking
B. Name-calling
10
What propaganda technique is
used by drug manufacturers in
their C. Plain folks
advertisements that seems to hide
the possible harmful side effects of
their d. Soft Soap
products?
 A. Bandwagon
Question
B. Loaded words
11
“In a school election, a voter is confused
on who he is going to vote for
school president, but because most of his
classmates and friends love
C. Name-
“candidate X”, he decided to go along with
calling
the choice of the majority.”
What propaganda is used in the d.
situation?
simplification
 A. Loaded
Question words
B. Simplification
12
Which propaganda technique is
intended to reduce the critical
issue into a C. Soft soap
simple one by using a catchy
expression to persuade
uninformed d. Testimonial
listeners?
 A. Card
Question stacking
B. Name-calling
13
“A brand of snack food is loaded
with sugar and calories; however,
the commercial boasts that the C. Plain folks
product is low in fat, implying that it
is also low in
calories.” What propaganda d. Soft soap
technique is used in these details?
 A.

Question 14
You are a criminal! You don’t deserve to be
elected.

Question 14 B.
My actions of service for you are my best work
in life.

Which statement uses C.

I am the right person to be voted because of my
soft soap propaganda visible services.

technique? D.
I know that you are wise voters. The
future of this country is in your hands.
 A.

Question 15
Not buy the product until I can prove that it is
effective.

Question 15 B.
Immediately buy the product for its very good
offer

What do you think is the right thing for

C.
you to do if you see a propaganda of a Buy the product because of its convincing
slimming tablet with a promo sale of buy promotion.
1 take 1 and sold at a very cheap price
and you really want to lose weight?
D.
Conduct a thorough research on the product
especially for possible
negative side effects of the product before
buying it
SAY NO
TO BIAS
 Convince the readers that
examining biases is important by
writing a sentence or two. Write
your answers on a piece of paper.
 Convince the readers that
examining biases is
important by writing a
sentence or two. Write your
answers on a piece of paper.
Spray the
Spray the
Word
Spray the
Word
PROPAGAND
A
What is Propaganda?
PROpAGAND
It is a form of communication that is
aimed at influencing A the attitudes,
perspectives and emotions of people or
communities toward some cause or
position by presenting only one side of an
argument. It is usually repeated and
presented over a wide variety of media in
order to attract the interests of a greater
majority.
 1. Card Stacking
This is a technique that shows the product’s best
features, tells half-truths, and omits its potential
problems.
“All-in onederful
talaga!”
 2. Name-calling
This is the use of names that may evoke fear or
hatred among the viewers. The name-calling
technique links a person or idea, to a negative
symbol. The most obvious type of name-calling
involves bad names such as racist, dictator,
terrorist, rebel, protester, idiot, liar and monster.
“Berdugo”
 3. Plain folks
This is the use of common people to sell or to
promote a product or service. Advertisements
appear to associate a person or groups of
individuals to be one of common people or the
masses. This technique is commonly used in the
world of advertising because buyers are on the
lookout for real experiences.
Nescafe BEARBRAND
 4. Glittering Generalities
This is the use of words or ideas that evoke a
positive emotional response from an audience.
Virtue words are often used. For better effect,
brands appear to use hyperboles, metaphors, or
lyrical phrases to attract more attention.
“Daang Matuwid”
Straight Path

“Kayo ang boss ko”

You are my boss
“Bagong Pilipinas, Bagong
Mukha”
New Philippines, New Face

“Change Is Coming”
“Filipino
Resiliency
 5. SOFT SOAP
This is the use of flattery or insincere
compliments designed to get the audience on the
side of the speaker.
“Pogi, Bili ka “Hey handsome, please buy ,my
na” product.”
 6. Bandwagon
This is a technique that persuades people by
showing them that everyone else are doing the
same thing. It also implies that one must accept
or reject an idea because everyone else is
accepting or rejecting it.
 7. Testimonial
This is a technique wherein a famous or
seemingly authoritative person recommends a
product or service, and vouches for its value.
 8. Transfer
This is a technique used in propaganda and
advertising known as association. This technique
of projects positive or negative qualities of a
person, entity, object, or value to another in order
to make the second more acceptable or discredit
it.
 9.
Simplification
This is used to reduce crucial issues to basic
ideas and packages them with catchy slogans
and images. It usually targets uninformed
readers or customers.
 10. Loaded
Words
This technique uses words in attempting to
influence an audience by using emotional appeal
or stereotypes that cannot be supported by
concrete evidences.
What is your
Propaganda?
 Directions:
Identify what words or phrases in the given tagline or statement in the
propaganda which are used to convince the audience to buy the product
or accept the idea. Write your answers on your notebook.
 Assignment
Bring the following:
1. Newspapers/Magazines/Posters/fliers,
that has advertisements on it.
2. Glue
3. Scissors
4. Marker/Pentel pen
5. Manila paper

The materials will be used on the next

meeting.
 Module 3
Grade 8 Lesson 2
Clash
SYMPATHY
Vs

EMPATHY
SYMPATHY
Sympathy is a feeling of sincere concern for
someone who is experiencing something difficult
or painful.
SYMPATHY
My deepest sympathies go out to the
families of the victims.
 The ability to sense other people's emotions,
coupled with the ability to imagine what someone
else might be thinking or feeling.

EMPATHY
The teacher shows his empathy to the online class
students by extending the deadline for the
submission of the activity.

EMPATHY
What is Propaganda?
PROpAGAND
It is a form of communication that is
aimed at influencing A the attitudes,
perspectives and emotions of people or
communities toward some cause or
position by presenting only one side of an
argument. It is usually repeated and
presented over a wide variety of media in
order to attract the interests of a greater
majority.
 1. Card Stacking
- half-truth
- Omits potential problem
“All-in onederful
talaga!”
 2. Name-calling
-use of different names to evoke negative
emotions.
“Berdugo”
 3. Plain folks
- Use of common people.
Nescafe BEARBRAND
 4. Glittering Generalities
- Use positive words to evoke positive emotion.
- Figures of speech. (Hyperbole, metaphor,
simile)
“Daang Matuwid”
Straight Path

“Kayo ang boss ko”

You are my boss
“Bagong Pilipinas, Bagong
Mukha”
New Philippines, New Face
“Filipino
Resiliency
 5. SOFT SOAP
-praising/complimenting the target audience.
“Pogi/Ganda, Bili “Hey handsome, please buy ,my
ka na. ” product.”
 6. Bandwagon
- Joining the trend
 7. Testimonial
- celebrities
 8. Transfer
- Making one side looks ositive or negative, to
make the other side sounds good or to discredit it.
 9.
Simplification
- Simplifying a complicated issue to divert the
target audience.
 10. Loaded
Words
- Use of pleasing words to influence the audience,
yet it cannot be proven.
Expose Their
Propaganda
1. Each group must have a different representative in
every turn.
2. The representatives from each group must identify
the propaganda technique used in the given statement.
3. The representatives will race to the table where
placards of the different propaganda techniques are
located.
4. The first representative to raise the correct answer
wins the round.
PROPAGANDA
HUNT
The class will be divided into 5 groups. Using the
materials that were asked from the last meeting, each
group must look for at least five advertisements
together with their taglines, and then cut it out and
paste it on the Manila paper. The group must identify
what technique of propaganda was used in each
advertisements.
Afterwards, the group must answer the following questions:

1. Which of the taglines do you think are more enticing for people to
buy the product or accept the idea?

2. Which information in the tagline do you find less convincing?

3. Which information in the tagline do you think is based on facts?

4. Which information in the tagline is quite biased?

PROPAGANDA
HUNT