A. advertisement C.

announcement
B. commercial D. propaganda
2. What type of propaganda uses appealing phrases which are closely associated with
highly valued concepts and beliefs but without offering any supporting information or
reason?
A. card stacking C. name-calling
B. glittering generalities D. soft soap
3. What propaganda technique is intended to damage the image of the competitor by using
names that evoke fear or hatred such as, “racist, dictator, and communist”?
A. card stacking C. name-calling
B. glittering generalities D. plain folks
4. Which propaganda technique presents a negative quality of a person, entity, object, or
value to discredit it and make the other option more acceptable?
A. loaded words C. simplification
B. plain folks D. transfer
5. What propaganda technique is used in the statement, “Things go better with Coke”?
A. card stacking C. name-calling
B. glittering generalities D. plain folks
6. What propaganda technique is commonly used in the world of advertising because
buyers are on the lookout for real experiences?
A. card stacking C. plain folks
B. name-calling D. soft soap
7. "I love visiting you folks in the city because people are wholesome, hardworking, and
family – centered.” Which propaganda technique is used in the statement?
A. glittering generalities C. plain folks
B. name-calling D. soft soap

8. Which propaganda technique attempts to influence an audience by using words with

strong emotional appeal or may also portray stereotypes that cannot be supported by
concrete evidences?
A. bandwagon C. loaded words
B. card stacking D. simplification
9. “A superstar mother talks about her experience of using the diaper that she prefers for
her baby and the advantages of using it.” What propaganda technique is used in the
situation?
A. loaded C. testimonial
B. simplification D. transfer
10. What propaganda technique is used by drug manufacturers in their advertisements that
seem to hide the possible harmful side effects of their products?
A. card stacking C. plain folks
B. name-calling D.soft soap

V. ASSIGNMENT
Directions: Look for products, ideas, and services advertised in the television, radio,
newspapers, social media, or even through direct selling. Then, fill in the table below with
the necessary information. Do this on a separate sheet of paper.
Product/ Idea Propaganda Words or Phrases Intention
Advertised Technique Used to Convince
E.g. Jollibee Glittering “Bida ang Saya!” To convince
Generalities customers by
generalizing the idea
of experiencing great
joy when dining at
Jollibee
1.
2.
3.
4.
5.

Directions: List down the various issues that you normally hear over the radio, on television,
or on social media and answer the following questions;
1. How common are these issues in your area?
2. How do they affect you and your loved ones?

Prepared by:

LUIS D. MAGDAMIT JR.

Teacher