Doing The Most Good: Ncrd/Naoc 2016 - Joswick/Todaro

Doing
the most
good
NCRD/NAOC 2016 | JOSWICK/TODARO
NCRD/NAOC 2016 | JOSWICK, TODARO
Fostering Good Corporate

Relations
On average: 0.8 % of one %

pre-tax earnings
Large time/staff investment
Qualitative benefits:
awareness, brand alignment,
donor acquisition & cultivation,
long-term relationship building
Trends in Corporate-Nonprofit
Partnerships
The Shift in Corporate Philanthropy

Pre Recession to Now
Insight from Corporate

Philanthropists
What we Asked
What are the most important factors you consider

when making partnership decisions?
Have you directly experienced or seen a shift/change
in corporate philanthropy since the 2008 economic
decline? If so, please explain.
What are the most valuable actions The Salvation
Army can take to maximize corporate partnership
potential in the coming year?
Who we Asked
Mattel Children’s Foundation Team

Krispy Kreme
Nickelodeon
Retail Partner in CA (19 store locations)
What They Said

What are the most important factors you consider when making partnership decisions?
3 circles approach: 1. Social Impact, 2. Employee Engagement,

3. Core Business
Values align
Mission, reach, and how funds are allocated
Mutual benefit (ranging from financial to brand awareness)
I use two filters: one, that our missions and audience are in
alignment and, two, that I like the people at the organization (
What They Said

Have you directly experienced or seen a shift/change in corporate philanthropy since
the 2008 economic decline? If so, please explain.
We have become more discerning about where our giving goes

to ensure maximum impact
Allowed us to be more creative with our giving (percentage of
sales, product placement, etc)
Partnerships have expanded as the needs of the communities
we serve have increased
More philanthropic integration into business. As we see the
trend of less discretionary money—we work toward every single
dollar counting for much more.
In the new world order of shrinking dollars, it’s critical that the
relationship between a philanthropic organization and a for-profit
corporation is symbiotic. A corporation has a finite amount of
money to put to a cause so the relationship has to be meaningful.
What They Said

What are the most valuable actions The Salvation Army can take to maximize
corporate partnership potential in the coming year?
Truly operate as partners and continue to work

together to develop programs that are mutually
beneficial.
Understand what your partners need. See your
partners as clients.
Continue building out a strong point of sale
program to offer retail partners.
1.Diversify 2.Think of yourselves as service and
content providers 3.Effective customer service is
king
General
Engagement Tips
Getting a Meeting
WORK YOUR
RESEARCH
NETWORK
First, Are you Ready?
Consider these "readiness" factors before reaching out to

recruit a corporate sponsor:
Are you familiar with their charitable priorities?
Can you explain the services you offer that are aligned
with those priorities?
Can you deliver if they ask to partner with you on these

programs?
The Introductory Meeting
Know the company
Bring creative partnership ideas
Listen (business issues & objectives)
Ask, “what is most exciting to you?”
Agree on action items & deliverables

Partnership Idea Map
Our Organizational Corporate Partner’s

Assets & Resources Assets & Resources
Corporate Partner’s
Our Organizational Challenges
Challenges
Partner Relations
Quick to reply
Easy to work with
Helpful, thoughtful &
considerate
Measuring & Reporting

Partnership Success
Sustainability
Data/Measurement
Employee Engagement
Increased Brand Awareness
Media Results
Recognition
Data/Measurement
Media Results/Stories
Recognition
Tell stories that celebrate the social impact
Put together a comprehensive list of

marketing materials featuring their logo and
the number of impressions received
Acknowledge them in board meetings
Invite them to a private tour of a

center/facility
Ask staff and supporters to thank them via

email, letters, social channels
Putting This Into Practice

Target’s CSR Strategy
Back-to- Digital
School Spree Learning
Program
Center Feedback
The digital This digital The courses are I would My EverFi
learning platform curriculum covers valuable for my recommend this Implementation
is easy to use. topics and skills Clients. curriculum to other Manager is accessible
that we otherwise centers. and responsive.
could not address.
Ave. 4.00 3.94 4.06 3.94 4.44
Score
(n=15)
Scale of 1-5, 5 = Strongly

Agree
A valuable Lessons for
program
Our students are very excited to work on expansion
I do like that each child can go at their own
the program. To the point of not wanting to pace, but feel that instructors might beneﬁt
stop for dinner. They like progressing from supplemental curriculum to ensure
through the program and seeing how far that children are truly learning from the
they can get and are excited talking to each programs.
- Chelsea/East Boston,
other about it.
MA
- Wausau, WI
- Anchorage,
AK
Measurement of Learning: Knowledge Gains

Based on pre and post-assessment data, clients made considerable knowledge gains in both
financial literacy and digital responsibility
+54%
+88
%
+79
%
Local Target Volunteer Engagement
Volunteer Onboarding 1:1 Client/Center Engagement

Group Mentoring
• Participate in Center • Tutoring/ • Facilitating
on-site trainings mentoring Clients lessons/ games to
conducted by EverFi through Digital reinforce digital
Learning Program courses with
• Create processes for
materials provided
streamlined
communication of by EverFi
• Assisting with
volunteer local student
opportunities to celebration events
Target
Media Results
Recognition
Traditional and Target Team Staff and

Social Media Members Invited to Beneficiaries
Celebration Event Sent Thank you
Notes
Resources

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Doing

Fostering Good Corporate

On average: 0.8 % of one %

The Shift in Corporate Philanthropy

Insight from Corporate

What are the most important factors you consider

Mattel Children’s Foundation Team

What They Said

3 circles approach: 1. Social Impact, 2. Employee Engagement,

What They Said

We have become more discerning about where our giving goes

What They Said

Truly operate as partners and continue to work

First, Are you Ready?

Consider these "readiness" factors before reaching out to

Are you familiar with their charitable priorities?

Can you deliver if they ask to partner with you on these

The Introductory Meeting

Know the company

Bring creative partnership ideas

Listen (business issues & objectives)

Ask, “what is most exciting to you?”

Agree on action items & deliverables

Partnership Idea Map

Our Organizational Corporate Partner’s

Measuring & Reporting

Increased Brand Awareness

Put together a comprehensive list of

Acknowledge them in board meetings

Invite them to a private tour of a

Ask staff and supporters to thank them via

Putting This Into Practice

Scale of 1-5, 5 = Strongly

Measurement of Learning: Knowledge Gains

Local Target Volunteer Engagement

Volunteer Onboarding 1:1 Client/Center Engagement

Traditional and Target Team Staff and

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