Amity College of Commerce & Finance

Amity College of Commerce

and Finance
B.com, B.com(H), B.com(3C), B.com(International),
B.com(Hons/Research)
Semester – 1
Public Relation and Corporate Image
Ms. Avneet Kaur
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 Corporate reputation and
Amity College of Commerce & Finance

Corporate Image
•Corporate reputation are the collective
ideas that the public hold about your
firm.
•Corporate image are the collective
visual, emotional and cognitive
associations that the public hold about
your firm.
 Corporate Reputation vs
Amity College of Commerce & Finance

Corporate Image
• Corporate reputation is about ideas and covers how customers,
employees, partners, communities and regulators view your
business. This goes far beyond how likely customers are to choose
your brand from a shelf. For example, you reputation for corporate
governance and financial stability may impact your cost of capital
and ability to attract partners.
• Corporate image is mostly focused on marketing and includes
factors such as brand recognition and the feeling associated with
your customer experience. It is less about ideas and more about
visual and emotional appeal. In some cases, customers may be less
influenced by reputation factors such as financial stability than
image factors such as a stylish design.

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Amity College of Commerce & Finance

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 Amity College of Commerce & Finance

THANKS