Theories of Persuasion

GROUP A
• A persuasive speech is a type of speech
designed to convince someone to believe or
do something.
• Individuals use persuasive speeches in a
variety of professional capacities, including
debates, sales pitches, presentations and
legal proceedings.
• With a plan, preparation and practice, one
can influence audience's or customer's
behaviour through speech.

Introduction
Theories of Persuasion

TREY 2
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What is a theory?
Uses of theories

A theory is an idea, concept, opinion, judgment

or conclusion.
Or
A theory is a system of explanations that ties
together a whole bunch of facts. It also explains
those facts, but predicts what ought to be found
from other observations and experiments.

TREY 3
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 Uses of Theories
• To explain and understand a phenomena.
• To challenge & extend existing knowledge.
• They guide and give meaning to what
everyone sees.

TREY 4
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