B.P.

Poddar Institute of Management and Technology

E N T R E P R E N E U R I A L B E H AV I O U R
NAME: SUCHANDRA SARKAR
ENTREPRENEURIAL
M O T I VAT I O N
The entrepreneurial motivation is the process that activates and
motivates the entrepreneur to exert higher level of efforts for the
achievement of his/her entrepreneurial goals. Entrepreneurial
motivation refers to the forces or drive within an entrepreneur that
affect the direction, intensity, and persistence of his / her voluntary
behaviour as entrepreneur. A motivated entrepreneur will be willing
to exert a particular level of effort (intensity), for a certain period of
time (persistence) toward a particular goal (direction).
NEED FOR
ACHIEVEMENT The Need for Achievement Theory is a motivational theory that explains how individuals who
have a strong desire to achieve specific goals tend to have more entrepreneurial behavior
T H E O RY His theory focused on Murray’s three needs: achievement, power, and affiliations. In the
literature, these three needs are abbreviated as “n Ach”, “n Pow”, and “n Aff” respectively.

Need for Achievement (“n Ach”):

This is the drive to excel, to achieve in relation to a set “standard, and to strive to succeed.

Need for Power (“n Pow”):

The need for power is concerned with making an impact on others, the desire to influence
others, the urge to change people, and the desire to make a difference in life.

Need for Affiliation (“n Aff”):

The need for affiliation is defined as a desire to establish and maintain friendly and warm
relations with other people.
R I S K - TA K I N G
B E H AV I O U R
Risk-taking behavior refers to the tendency to engage in
activities that have the potential to be harmful or
dangerous. Successful entrepreneurship involves taking
risks.

Why entrepreneurs should take risks?

1. All businesses involve risk-taking

2. Risks are calculated, not random gambles

3. Learn from taking risks

4. Innovation cannot be adopted without taking risks

 I N N O VAT I O N A N D
ENTREPRENEUR

Innovation is a new idea, method, strategy, or the act of introducing

something new. This can be a business model, idea, service, or process. For
example, introducing a new technology that can reduce the rate of electricity
consumption is an innovation.
An Entrepreneur is the one who sets up a business or businesses, taking on
financial risks in the hope of profit. Entrepreneurship understands the business
opportunity for the great ideas innovated and adds a tangible value to the
innovation.

The key difference between innovation and entrepreneurship is that the

innovation means introducing something new. This can be an idea, product,
model, or a service. On the other hand, making a great idea into a business
opportunity is entrepreneurship. Entrepreneurship begins with innovation.
THANK YOU