Directing, Motivation and

Leadership

Name: Suchandra Sarkar

Roll no: 2121056; Uni roll: 30105020051
Sem: 6th ; Year: 3rd
Stream: BBA
Subject: Marketing Management
Subject code: BBA 303
 What is Motivation?

Motivation is the process of stimulating an individual's

action towards a desired goal. It plays a significant role
in organizations, as motivated employees tend to be
more productive, engaged, and committed to their
work. However, motivation has some limitations, such
as the fact that individuals have different needs,
desires, and goals that can be difficult to align.
 Importance of Motivation
Puts human resource into action
01 Every concern requires physical, financial and human
resources to accomplish the goals. It is through
motivation that the human resources can be utilized
by making full use of it. This can be done by building
willingness in employees to work. m
Improves level of efficiency of employees
03 The level of a subordinate or a employee does not
only depend upon his qualifications and abilities. For
getting best of his work performance, the gap
between ability and willingness has to be filled which
helps in improving the level of performance of
subordinates ad minim
Builds friendly relationship
02 Motivation is an important factor which brings
employees satisfaction. This can be done by keeping
into mind and framing an incentive plan for the
benefit of the employees.
Leads to stability of work force
04 The stability of workforce is very important from the point of
view of reputation and goodwill of a concern. The
employees can remain loyal to the enterprise only when
they have a feeling of participation in the management. The
skills and efficiency of employees will always be of
advantage to employees as well as employees.
What is Leadership?

Leadership is the ability to influence, guide, and direct individuals or

groups towards a common goal. It is a crucial element of organizational
success, as effective leadership can inspire employees to perform at their
best and achieve their full potential.

There are different leadership styles, each with its own set of advantages
and disadvantages. Some of the most common leadership styles include:
• Autocratic leadership is where the leader makes decisions without
consulting their team members. This style can be effective in situations
where quick decisions are needed but can lead to low employee
morale and job dissatisfaction.
• Democratic leadership, where the leader involves team members in
the decision-making process. This style can increase employee
motivation and engagement, but can also result in longer decision-
making times.
• Laissez-faire leadership, where the leader gives team members the
freedom to make decisions on their own. This style can be effective in
highly skilled and experienced teams but can lead to a lack of direction
and coordination.
 Conclusion
In conclusion, directing is a crucial aspect of organizational
management that involves motivating and leading employees to
achieve specific goals and objectives. It is important for creating a
positive and productive work environment that drives organizational
success.
Motivation is a key component of directing, and it can be achieved
through financial and non-financial incentives, as well as through the
use of contemporary theories of motivation. Effective leadership is
also important for directing, and it requires a combination of skills,
including effective communication, strategic thinking, and emotional
intelligence.
Effective communication is another critical component of directing,
and it requires clear communication channels and protocols to
overcome language, cultural, physical, and organizational barriers.
Thank You