Mia Lopez

Founder/CEO

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
PROBLEMS / UNMET NEED

• Harsh chemicals - BAD !!

➔ When in beauty products can cause skin irritations among other things.
• Animal cruelty
➔ millions of animals die every year from animal testing.
• Enviornmental problems
➔ Landfills are overflowing and the beauty industry is destroying our forests.

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
SOLUTIONS

• Proprietary blend of Vegan and Organic ingredients.

• Animal cruelty free
• 100% recycled/recycled packaging.

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
UNDERLYING MAGIC

★ Proprietary blend of vegan and organic ingredients, including built-in vitamins.

★ Environmentally friendly
★ Competitively priced

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
TARGET MARKET

- Young adults between the ages of 20-40.

- Annual income of $48,500 minimum.
- People who are environmentally conscious and animal lovers.
- Test market is LA basis because of the more urbanized environment.
- People who purchase beauty products weekly.

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
MARKETING PLAN

- Social media (Instagram, Linkedin).

- A website tied to social media by links.
- Infomercial on youtube.
- Accumulate primary data to validate marketing.
- Word of mouth.
- Advertising through radio and television networks.

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
COMPETITIVE ANALYSIS

PRIMAL BEAUTY ELLA+MILA JUICE BEAUTY

(only skincare)

Proprietary blend of Organic,

Vegan, and
Built-in Vitamins

Cruelty free

Recyclable/Recycled packaging

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
QUALIFICATIONS
- Perfecting my skills in makeup, nails, and hair.
- Raw substances research for secret sauce.
- NFTE entrepreneurship trained.
- Website under construction.
- Holds board seat in Health Careers club.
- Photoshop and graphic design experience.
- Top 5% (top 100) at my school.
- CPR certified
- Successful participation in varsity sports.

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
COST STRUCTURE (service business)

Definition of One Unit Description of Expenses

1 makeover Variable Material Total: $6.25
Expenses
Economics of One Unit
Foundation $5.28
Selling Price $65
Concealer $5.99
Cost of variable materials $6.25
Cost of labor $15.00 Blush $5.99

Transportation costs $5.00 Bronzer $8.99

Total COGS/ COSS $26.25 Fixed Expenses Total: $1508.8

Contribution Margin $38.75 Insurance $42

Advertising $750 (per month)
Monthly Break Even Units
$1508.8 Transportation $550
= 38.9 ≈ 39 units
$38.75

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
CURRENT STATUS & FUTURE PLANS

- Refining my skills to a professional level.

- Future capitalization of my business.
- Turning a profit after first year of operations.
- Year two introduce beauty products line.
- Contribute a portion of profits to educate people about animal cruelty in the beauty
industry.

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.
Mia Lopez
Founder/CEO

Based on Guy Kawasaki's 'The Only 10 Slides You Need in Your Pitch'.