ar te r 3

Qu
A r ts 1 0
Media-based
Arts and Design
in the
Philippines
 Elements of Art
• Line • Form
• Shape • Texture
• Color • Space
• Value
 Philippine
Media-based
Art:
PHOTOGRAP
HY
 Photography
• A method of recording the image of an object
through the action of light.
• Focusing a camera at a subject and clicking the
shutter is photography as process.
Popular Subjects that
Filipino Digital
Photographers
Capture
1. Self-Expression
• It is undeniable that
photography has helped people
express themselves.
• Pictures are each
photographer’s language.
2. Documentation

• A picture is a proof of the

value we give to our lives. It
can capture our favorite
memory or document our
traditions.
3. Communication
• A picture is said to be worth a thousand words.
• It can speak to, or elicit an emotion from its
viewers. Like sounds, words, and symbols, we
can communicate what we think and feel
through a picture.
A. Advertising Photography (food)
• Professional
photographer knows
what is required to make
a product sell.
B. Fashion Photography
• Takes photographs of
models aimed at
showcasing clothes or
other types of accessories.
C. Travel Photography
• It brings back a collection
of images showing places,
people, and cultures he or
he could not hope to see
otherwise.
D. Photojournalism
• A photograph that shows us
the present moment. But the
present is always slipping into
the past, and what exists
today may well not exist
tomorrow.
 Outstanding
Filipino
Photographers
George Tapan
• Started out as a photographer
for movie posters, shooting
movie stills for several local
film studios.
• Master travel photographer
George Tapan

• Won 2 Pacific Asia Travel Asociation

(PATA) Gold awards
• ASEAN Tourism Association award
• 1st place at National Geographic
Photo Contest
• Worked for the Department of
Tourism and Philippine Airlines
John K. Chua
• He worked as a photographer
for more than 40 years.
• Best known for his technical
excellence in challenging
photo shoots to the delight of
clients
John K. Chua

• 2008 - He established a foundation

called Photography with Difference
(PWD) that gives free workshops to
children with special needs.
John K. Chua
• 2017 – He receives an
award for initiating and leading
the award-winning Bachang
Advocacy, an effort to revive the
bayanihan spirit to rebuild
damaged rice terraces in Batad,
Ifugao.
 Philippine
Media-based
Art:
Film
• Also called a movie or
motion picture.
• Is an art form that came with
series photography and the
invention of celluloid strip
film.
Role of Technology in
the development of
Contemporary
Philippine Film
• Made filmmaking for the
Filipino affordable
• Made its innovations user-
friendly
 Narrative
Basic Cinematography

Film Sound
Mise-en-scene
Elements
Editing
Outstanding
Filipino Film
makers
Brillante Mendoza
Famous Works
• Kinatay - 2009
• Lola (Grandmother) –
2009
• Captive – 2012
• Thy Womb
• Trap (Taklub) - 2015
Brillante Mendoza

Awards
• Best Film, Fajr International Film Festival, 2009
• Best Film Feature, Dubai International Film Festival,
2010
• Best Production Design Award, Gawad Urian, 2010
• Best Film of the Decade, Dekada Award, 2011
Laurice Guillen
Famous Works
• Salome – 1981
• Sana dalawa ang puso ko –
1995
• A Change of Heart – 2000
• I Love You Goodbye - 2009
Laurice Guillen
Awards
• Official Selection, 2002 San Diego Asian
Film Festival
• Official Selection, 2022 Los Angeles
Independent Film Festival
• Best Director, Best Actor from the
FAMAS and Gawad Urian
Maryo J. delos Reyes

Famous Works
• Magnifico – 2003
• Naglalayag - 2004
• A Love Story – 2007
• Torotot (Destierro) - 2008
Maryo J. delos Reyes
Awards
• Best Feature Film, Berlin
International Film Festival
• Best Director, FAMAS Award
• Best Film of the Decade, Best
Direction, Gawad Urian Awards
Animati
on
• From Latin word “animare”
meaning to breathe life into
• Animation is the art of sequencing
drawings or statistic images
together to achieve the illusion of
movement or life.
Traditional Animation
2D Animation Types of
3D Animation Animation
Stop Motion
Motion Graphics
Traditional Animation
• the process of
creating animated
hand by images
Digital 2D Animation
• is a combination of
artistic technique and
media design that
creates the illusion of
movement in a two-
dimensional
environment.
Digital 3D Animation
• refers to the process of taking digital
objects and making them come to life by
creating the illusion that they're moving
through a three-dimensional space.
Stop-Motion Animation
• an advanced flipbook-style form of
animation.
• It involves photographing and then
physically manipulating objects within
your frame.
Motion Graphics
• a type of animation that
transforms static designs into
moving pictures.
• Graphics in Movement
Characteristics
of Philippine
Animation
• It presents current issues in the
community
• It retells myths and native
stories
• It manifests Philippine culture
and traditions
Philippine
Animators
 Larry Alcala

• Well-known editorial cartoonist and

illustrator
• National Artist for Visual Arts
• A pioneer in animated cartoons and TV
commercials in the country
Famous Works
• Slice of Life
• Kalabog en Bos
• Mang Ambo
AWARDS AND RECOGNITION
• UP College of Fine Arts
• The Komiks Operation Brotherhood, Inc.
(Komopeb)
• Life Achievement Award
• The Society of Philippines Illustrators and
Cartoonists
• Philippine Council of Industrial Editors
 Gerry Garcia

• One of the pioneer of Filipino

animation industry
• Animator, writer and director
Famous Works
• Panday (1980s)
• Adarna (1997)
• Urduja (2008)
• Darna
• Captain Barbel
Philippine Animation Industry
• It is an organization recognized and supported
by the Philippine government
• Aims to promote the animation industry
globally with the intention of creating an
identity for the Philippines
• ACPI is a non-profit
and non-stock
organization in the
Philippines that
specializes in 2D and
3D animation.
• aims to promote,
develop, and support
the animation industry
locally and globally
• Animahenasyon, an
annual animation
festival and
competition in the
Philippines that
features the works of
Filipino animators
Philippine Animation Studio Inc.
• An animation studio in the Philippines
• Best known as a producer of traditional
animation and Adobe Flash
PRINT
MEDIA
PRINT MEDIA
• Refers to a publications in forms of
magazines, newspapers, brochures
or comic books
ADVERTISING
• the activity or profession of
producing advertisements for
commercial products or
services.
COMIC BOOKS
• A magazine that presents a
serialized story in the form of a
comic strip, typically featuring the
adventures of a superhero.
COMIC BOOKS
• The popularity of Philippine
comics began in the 1920s
when Liwayway magazine
started featuring comic strips,
such as Mga Kabalbalan ni
Kenkoy (The Misadventurous
of Kenkoy) created by Tony
Velasquez.
Antonio “Tony” Velasquez (1910-1997)
• Father of Filipino Comics
• Started as a photoengraver at the age of 16
at the Banaag Press in Manila,
• Created the first iconic Philippine comic
book character Kenkoy with Romualdo
Ramos.
Mars Ravelo (1916-1988)
• known as the “King of Philippine
Komiks”.
• a Filipino comic book cartoonist and
graphic novelist
• Created Darna, Dyesebel, Captain
Barbell, and Lastikman.
Apolonio “Pol” Medina Jr.
• A Filipino cartoonist best known
for his comic strip Pugad Baboy.
• Medina’s comics are vehicle for
both satire and social commentary.
PRODUCT AND INDUSTRIAL DESIGN
• develop the concepts for manufactured products,
such as cars, home appliances, and toys.
• combine art, business, and engineering to make
products that people use every day.
Kenneth Cobonpue
• A Cebu-based industrial
designer
• Know locally and
internationally for his use of
natural fibers and materials
Dita Sandico-Ong
• Well-known in the fashion world as
the “Wrap Artist” of the Philippines
• Recognized for her promotion and
creative use of local fabric
• use of sustainable and indigenous
banaca fabric in all her creations.
Aze Ong
• Arts consists of Filipino-
inspired crochets turned into
clothes, handbags, hand-made
jewelry, and other decorative
and functional objects