Attitude

The Iceberg
How much do you see of an iceberg???
The Iceberg

ONLY 10% OF
ANY ICEBERG
IS VISIBLE.
THE
REMAINING
90% IS BELOW
SEA LEVEL.
The Iceberg

The Iceberg phenomena is also applicable

on human beings …
 The Iceberg

KNOWLEDGE
KNOWN &
TO OTHERS SKILLS SEA LEVEL

UNKNOWN
TO OTHERS

ATTITUDE
An attitude is an expression of favor or disfavor
toward a person, place, thing, or event.

It is a predisposition or a tendency to respond

positively or negatively towards a certain idea, object,
person, or situation. Attitude influences an
individual's choice of action, and responses to
challenges, incentives, and rewards. 
 Definition
According to Allport,” attitude is learned predispositions to respond to an

object or class of object in a consistently favorable or unfavorable way.”

According to Bem, ”Attitudes are likes and dislikes”.

NATURE OF EMPLOYEE ATTITUDE
 Attitudes have an object
 Attitudes have Direction, Degree and Intensity
 Attitudes have Structure
 Attitudes are Learned
Components of Attitudes:
Tripartite View

Cognitive

Attitude
Affective

Behavioral

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 Components of Attitudes
COGNITIVE
Opinion or beliefs about attitude object (pos &
neg)

AFFECTIVE
emotions and feelings of the object (pos & neg)

BEHAVIORAL
reaction towards the object (pos & neg actions)

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Attitude Object: EMPLOYEE

COGNITIONS(Opinion or beliefs)
My pay is low.
My supervisor is unfair.

AFFECTS(emotions and feelings)

I am angry over how little I’m paid.
I dislike my supervisor.

BEHAVIORS(reaction toward the object)

I am going to look for another job that
pays better.
I am looking for another job.
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Attitudes is of two types
Positive Attitude
 Positive attitude helps you cope more easily
with the daily affairs of life. It brings optimism
into your life, and makes it easier to avoid worry
and negative thinking. If you adopt it as a way
of life, it will bring constructive changes into
your life, and makes them happier, brighter and
more successful.
 With a positive attitude you see the bright side
of life, become optimistic, and expect the best
to happen. It is certainly a state of mind that is
well worth developing.
Negative Attitude
 A negative attitude is characterized by a
great disdain for everything. Someone who
constantly points out the negative in
everything.
 A negative attitude is contagious and

therefore avoiding people with one is the best

way of prevention. Once you have a negative
attitude, you will unlikely be able to recover
and self fulfilling prophecy takes a hold.
 Positive attitude manifests in the
following ways:
Positive thinking.

Constructive thinking.

Creative thinking.

Expectation of success.

Optimism.

Motivation to accomplish your goals.

Being inspired.
 positive negative
 It says that you can  It says that you
achieve success. cannot achieve
success
Types of Attitude
 Job Satisfaction

 Job Involvement

 Organizational Commitment
Effects of Employee attitude
 Employee Performance
 Employee Turnover
 Absence and tardiness
 Violence
 Other effects