Professional Documents
Culture Documents
Business Movers
Business Movers
Managers /
Compet itors
Management
Producers
Suppliers
Marketers
Community
Workers
OWNERS
• Individuals who
provide the capital
of the business
organization.
MANAGERS/MANAGEMENT
Raw Materials
Labor Services FACTORS OF
Capital Goods PRODUCTION
Land
Marketers /Marketing Producers
• Sells product to earn profit-income
Types of Marketers
• Retailers
• Merchant Middleman
• Agent Middleman
Workers
• Basic components
of the organization
and constitute the
greater part of the
organizational
structure.
Customer
•Buys the product of the businessman
(efficient cause)
•Receiver of the business act (objective)
CONSUMER CUSTOMER
1. One who buys
1. One who
consumes or uses A person who 2. A customer only
a product has needs to be for the product he
satisfied purchases.
2. Always exist.
Who buys a 3. An individual
3. Uses or /institution with need
consumes it product for
somebody for a product, the
without actually capacity to buy, the
buying or having else.
authority to buy and
the capacity or who actually buys.
authority to buy.
Specific Distinctions
Consumer Customer
Social Economic
Orientation Orientation
ECONOMIC
ORIENTATIO
N SOCIAL
ORIENTATIO
N
Competitor
• Major component of a
free enterprise system