Scribd Logo
Upload

Welcome to Scribd!

  • Welcome

    Uploaded by

    Dr.Sujatha Rao
    7 views5 pages
    Google AdWords is Google's online advertising program that allows advertisers to create ads that will appear on Google search results pages and partner sites. There are five types of AdWords campaigns: Search Network with Display Select, Search Network Only, Display Network Only, Shopping, and Online Video. AdWords is a media buying channel that shows targeted ads on Google search result pages, while AdSense is an advertising sales channel that delivers AdWords ads to individual websites. Some key advantages of AdWords include reaching people searching for your products or services, controlling your budget, and using measurable, cost-effective, highly targeted and relevant ads.

    Original Description:

    Original Title

    Untitled

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Google AdWords is Google's online advertising program that allows advertisers to create ads that will appear on Google search results pages and partner sites. There are five types of AdWords campaigns: Search Network with Display Select, Search Network Only, Display Network Only, Shopping, and Online Video. AdWords is a media buying channel that shows targeted ads on Google search result pages, while AdSense is an advertising sales channel that delivers AdWords ads to individual websites. Some key advantages of AdWords include reaching people searching for your products or services, controlling your budget, and using measurable, cost-effective, highly targeted and relevant ads.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views5 pages

    Welcome

    Uploaded by

    Dr.Sujatha Rao
    Google AdWords is Google's online advertising program that allows advertisers to create ads that will appear on Google search results pages and partner sites. There are five types of AdWords campaigns: Search Network with Display Select, Search Network Only, Display Network Only, Shopping, and Online Video. AdWords is a media buying channel that shows targeted ads on Google search result pages, while AdSense is an advertising sales channel that delivers AdWords ads to individual websites. Some key advantages of AdWords include reaching people searching for your products or services, controlling your budget, and using measurable, cost-effective, highly targeted and relevant ads.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    WELCOME

    Google Ad Words-Definition

     Google Ad Words is Google's online


    advertising program.

     Google Ad Words is Google's online


    advertising program.
    Google AdWords-Campaign Types
     There are five types of campaigns .
    They are:

    Search Network with


    Display Select
    Search Network Only

    Display Network Only

    Shopping

    Online Video

    www.northpolewebservice.com
    AdWords Vs AdSense
    AdWords AdSense
    The Google AdWords enables you to The Google AdSense differs in that it
    create advertisements which will delivers Google AdWords ads to
    appear on relevant Google search individuals' websites.
    results pages and our network of
    partner sites.

    AdWords is a media buying channel. AdSense is an advertising sales channel

    AdWords ads are shown on specific AdSense enables adaption of the ad


    search result with the page content

    AdWords is on Google SERP (search AdSense is shown on web pages


    engine result page)
    Google AdWords-Advantages

    Reach people searching for what you offer

    Control your budget

    Measurable, accountable, flexible

    Cost Effective

    Maximum Relevance

    Highly

    Targeted

    Remarketing

    You might also like