EXIT ENTRANCE

PRODUCT STRATEGY:
PUREGOLD DEALS
• Because Puregold does not have its
own personal care products,
comparable to SM Bonus to SM, we
came up with a new concept for them.

EXIT ENTRANCE
 TARGET MARKET:
• Price conscious buyers (specifically
in hygiene needs)
• Low to middle-income consumers
• Class C
• Every household in need of self-care
• Kids and teenagers
• Elders and Parents
 BUSINESS MODEL
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER CUSTOMER
RELATIONSHIP SEGMENTS
• Suppliers • Managing of • We care about your
Inventory clean living habits • Transactional • Price conscious
• Retailers buyers (specifically
(PUREGOLD) • Reducing the cost • Cost Reduction • Self-service in hygiene needs)
of products
• Low to middle-
income consumers

• Class C

KEY RESOURCES CHANNELS • Every household in

need of self-care
• Warehouse and • Puregold stores
Inventory • Kids and teenagers
• Puregold.com.ph
• Value-Based Prices • Elders and Parents
• Puregold Mobile
App

COST STRUCTURE REVENUE STREAMS

• Product Cost • Physical Store (Puregold)

• Labor Cost • Website

• More than 371 branches • App

• Overhead costs
 CORE PRODUCT
• Personal care products that are
common/popular and will keep
customers feeling fresh all day
without having to worry about
hurting their budget.

EXIT ENTRANCE
 CHARACTERISTICS/FEATURES:
PRODUCT WIDTH: 1 PRODUCT LENGTH: 1O
• Economical/affordable
Beauty and Personal Care
(Budget friendly)
• Good for price conscious - Tissue
buyers - Lip Balm
• Feel welcome, clean and - Body Cream
well organized by using it - Shampoo
- Conditioner
• Available in all Puregold
- Toothpaste
stores nationwide
- Toothbrush
• Consumable (Durability) - Dental Floss
- Hand Soap
- Deodorant
NEED BEING SATISFIED:
• Allows customers to save money by
offering a lower price range of
products, primarily for personal
hygiene needs
• LOVE FOR SELF-CARE (Personal
hygiene needs)
 FORMAL PRODUCT
TOOTHPASTE AND DENTAL
TOOTHBRUSH
• Our initial release of TISSUE HAND SOAP
FLOSS

products will cover 10 items

which are the following:

BODY CREAM

LIP BALM DEODORANT CONDITIONER SHAMPOO

BRANDING AND DESIGN OF
PACKAGING

COLOR SCHEME

Dark Goldenrod Yellow Forest Green

Traditional
AUGMENTED PRODUCT:
• On the Spot Free Trials and
Free Product Samples
• Replacement and Refund
Offering

EXIT ENTRANCE
PRICING STRATEGY:
EVERYDAY LOW PRICING (EDLP)
• Since Puregold's tagline is, "Sa Puregold,
Always Mura, Always Bago, Always May
Promo, Always Panalo," stating that when
you shop there it's always low cost when it
comes to price, "EVERYDAY LOW PRICE
(EDLP)" is perfect for Puregold Deals.
PRICING OBJECTIVES:
• Set low prices
• Increase market share

EXIT ENTRANCE
COMPETITIVE STRATEGY:
LEAST COST
• We seek to make items at the
lowest possible cost and then pass
these to customers in the form of
low-priced, accessible goods.
 PRICING STRATEGY:
PUREGOLD DEALS’ EVERYDAY LOW PRICING (EDLP)
VS. SM BONUS’ PRODUCT BUNDLING PRICING
PUREGOLD DEALS’ EVERYDAY LOW
PRICING (EDLP)
• Despite the slim margins associated with EDLP, we are able
to make considerable profits due to high sales volume.
• Puregold can save time and money by not having to mark
down prices in the store during sale events, as well as
advertising them.
• Customers are sometimes turned off by low pricing strategies
because when you continually provide the lowest costs, they
begin to suspect that you have low-quality products.
SM BONUS’ PRODUCT BUNDLING PRICING
• SM Bonus uses Product Bundling Pricing as one of their pricing
strategies, as shown in the image. Product bundling is a marketing
strategy that involves grouping numerous products together and
selling them as a single unit for a single price. Customers are
encouraged to buy additional things with this method.
• Barriers to entry are one of the
worst business practices you can
use because they reduce your
chances of making a sale. This is
because customers may not want
all of the other goods in your
bundle, so they will reject it and
look for what they want elsewhere.
 PRICING STRATEGY:
PUREGOLD DEALS’ HAND SOAP VS. SM BONUS’ HAND SOAP

PUREGOLD DEALS SM BONUS

• Puregold Deals Anti Bacterial • SM Bonus Anti Bacterial Liquid

Liquid Soap | 500ml Soap Lavender | 500ml
• 75.75 pesos. • 76.75 pesos.
PLACE AND PLACEMENT:
DISTRIBUTION CHANNEL
• Direct Channel
DISTRIBUTION SYSTEM:
• Exclusive
TYPES OF DISTRIBUTORS:
• Wholesalers
• Retailers
• Internet (via Website and App)
PROMOTION STRATEGY:
THROUGH THE LINE
• Partnership Marketing
- TV Show Advertisement
particularly Eat Bulaga.
• Use of Social Media
- Facebook, Instagram,
Twitter, Tiktok, YouTube and
Website
THANK YOU!