Study work

Marketing research
• The study work can be done individually as well as in groups of up to 10
people.
• You need to figure out what kind of marketing research you will do. You
can choose for yourself what aspects of consumer behavior you will study
– changes in time spending, shopping, values, usage habits, purchase
habits, consumer attitudes or something else.
• Your task is to go through all the stages of marketing research process i.e.
from the beginning define problem, develop research plan – choose
method (focus group, interview, questionary e.c.), collect information and
analyze results and prepare PowerPoint presentation with your findings
( about 10 min.).
Content of Study work
1. Research problem – what you want to find out.
2. Research hypothesis or research question
3. Research method (questionnaire, interviews etc.)
4. Results of questionnaire
5. Conclusion
• Study work – PowerPoint presentation you will upload in Ortus and
also present.
• Study work presentation 17.05.; 24.05. and 31.05.